What kind of jobs does Google offer
Google for Jobs launched in Germany for everyone - a first practical test
Available for years in the USA and other countries, Google for Jobs is now officially launched in Germany. This means that a long period of wild speculation and guesswork about the new service has finally come to an end. Time for a practical test from Google for Jobs.
What is Google for Jobs?
Google for Jobs is not a search engine of its own, but a rather sophisticated expansion of the job search options within the Google search. Between classic Google Ads at the top of the results list and the native search results sorted by relevance, a so-called link tip container is inserted, separated by a thick blue bar: Google for Jobs!
What does Google for Jobs do when it comes to job search?
Google for Jobs is changing a lot, especially for job seekers. Let's take the terms as an example for our practical test "Job electrical engineer munich"that I enter in the search bar on Google. Alternatively, I can search directly via my browser line, provided that Google is set as the first search engine or Google Chrome is used.
The result looks like this for me:
Further job exchanges are actively offered for the search
I find the horizontally scrollable bar with further job boards on which the search can be continued quite astonishing. However, completely different providers appear here depending on the search query. Sometimes only very few.
If this remains the case, all prophecies of doom that Google is launching a massive attack on the German job market landscape would initially not come true.
Coopetition - cooperation despite competitive situation
Particularly interesting: Of all things, StepStone, the industry leader, who is known to not pass on the job advertisements on its platform to Google for Jobs, receives a premium link in the first place.
From the point of view of job seekers, this is a real added value that Google does not massively restrict the directly or indirectly displayed offer of job postings to partners who provide technical support for Google for Jobs.
In the same way, of course, Google protects itself not only from being able to display a fraction of the ads available on the German market, since the job search engine Indeed does not want to cooperate with Google for Jobs either.
Job postings displayed in Google for Jobs
In the link tip container, three positions are shown to me. A reference to at least another 100 job offers tells me that the search results - typical for Google - do not fit on one page.
Let's take the first link tip displayed, the position at Deutsche Bahn, and click on it:
The presentation of the job advertisement - heart bleeding for aesthetes
Now Google is really getting information: The content of the clicked job advertisements can be found on the right in the picture. And yes, the processing is sparse and ugly! This is not due to the recruiters at DB, but to the technology used by Google for Jobs. Here XML raw data is drawn on the basis of Schema.org (more on this below) and simply processed. So without any frills.
For aesthetes in employer branding, this means: You have to be really strong now! You have to say goodbye completely to your colorful pictures, employer seals, cover pictures from employee campaigns and much more. However, this is not a particularly new finding. Some time ago, my contributions to the XING job market and the preparation of job advertisements on Glassdoor showed where we were headed.
The same applies to Facebook jobs, although at least an individual cover picture is possible here.
Numerous other search and filter options via Google for Jobs
Distance to the location
Google for Jobs offers numerous other filter options in the upper area of the page, based on the search input. The search radius, or more precisely the radius of the potential work location, can be extended from 2 km to 10 km, 25 km, 50 km or even to 100 or 300 km as well as "anywhere" with a click.
If the private address or the starting point of the way to work are given via Google Maps, the service also shows you the route. Detailed instructions on how job seekers can access travel times can be found here:
Alternative local suggestions nearby
This immediately changes the other suggested alternative locations displayed on the right, for which positions are also available in the new offer. Confusing: when you mouseover, further suggested locations appear suddenly through a layer that is placed over the job advertisement from above.
Another filter from Google for Jobs aligns the job search with the date the job advertisement was published.
Type of job posting
The different types of jobs can also be filtered. In addition to full-time, part-time and internship, the term even appears here "Contractor" on. This indicates that the self-employed search should also be addressed by Google for Jobs.
Numerous alternative employers whose job advertisements match the search entries can also be displayed with a click.
From my point of view, the display looks extremely confusing. My guess: The display as a kind of button is optimized above all for mobile search, where clicking on a somehow sorted link in normal font size is rather difficult.
More functions for job seekers
Save job postings
If the small flag is clicked on the right to save a job, this job posting is automatically added to the list under the tab "Saved“Added.
Share jobs from Google for Jobs
The direct sharing of job advertisements is currently only possible by posting on Facebook, Twitter or email. Alternatively, a posting in any social network can be made manually by copying the abbreviated job URL.
Job alert / newsletter
Job seekers can activate a job alert for each job individually using the small switch in the layer "Activate alerts by email for this search query". Job seekers then receive information emails for other jobs that match their search query within Google for Jobs.
Apply for job advertisements via Google for Jobs
Google for Jobs offers job seekers a number of ways to choose how to apply for the selected position. Important to know: It is currently not possible to apply directly from Google for Jobs.
In our example, Google suggests four alternative application options to start the application process.
The paths suggested here are based on the route or the different platforms via which this job advertisement reached Google for Jobs. In this respect, it may also be that only the application option via a job exchange is displayed here, but not your own career page!
It is not yet possible to estimate what this means for the statistical tracking of your successes on individual job exchanges. Because in the future, Google for Jobs could be the real driver of success and not the job exchange, which in many cases only acts as a traffic receiver on the part of Google for Jobs. But only as a thought by the way.
When you click on the button for the DB careers page, you get another look at the job advertisement in the much more pleasing original design. However, there is another click on the "Apply now"-Button due.
Very unpleasant: Two of the two links (in this case at Karrierewebsite.de and Jobs.de) lead to an error. The advert in question is currently not (no longer) available there, which does not necessarily mean that the database on Google is up-to-date, but it also shows the challenge of noticing changes to job advertisements promptly. The same also applies to the removal of an advertisement from the respective career portal Company (e.g. when a position has been filled).
Employer reviews are relatively prominent
Google for Jobs ennobles employer rating platforms and delivers the star results from three platforms immediately below the job ad text.
I find the supposed double inclusion of XING and kununu alike strange. As far as I know, the star ratings displayed on XING are based on kununu, so this is actually redundant information. Amazingly, there is (yet?) No integration of Glassdoor. At the forefront around the world, the platform in Germany does not seem to have too great a relevance for Google for Jobs.
Instead, the rating of the company posting the vacancy can be found on Indeed as the third employer rating platform. Have you already visited your company profile there and checked your ranking? Incidentally, the same applies to applications on StepStone. Keep an active eye on your image on employer rating platforms as part of your employer branding efforts!Keep an active eye on your #Image on #Employer Review Platforms as part of your #EmployerBranding efforts! Click to tweet
More information about the company
Google for Jobs offers job seekers further links for researching the respective company at the end of the job advertisement, below the employer reviews. In this way, the search engine anticipates the further course of action of those interested in a job who, as a next step, often obtain more information about the employer on the Internet. Strong!
My rating of Google for Jobs
With the clearly visible blue bar, the new job function catches the eye when searching on Google. Compared to expectations, the link tip container is relatively small. Classic search results sorted by relevance will therefore continue to have an important meaning. That is clever and good for all market participants.
The controls could gain in clarity. The possibilities are a bit overwhelming, although the navigation is still quite intuitive.
Google for Jobs seems to behave fairly fairly towards job boards and other competitors in terms of visibility and linking to their offers. What is strange, however, is the composition of the employer rating platforms. I assume that changes are planned here in the future.
For the starting time, the tool also makes a useful impression in the mobile version. However, as of today, I cannot really see a massive shock to the job exchange market. But it remains exciting.
How to prepare your job advertisements for Google for Jobs
Finally, there is the question of how your job advertisements will be included in the new Google service.
Either you use a specialized service provider from 29 euros(#Advertising).
Or I refer you to the following technical documentation, which you edit either yourself or in cooperation with your IT.
In addition, you benefit from job exchanges and platforms that provide technical support for Google for Jobs. Or you can call in a specialized service provider, whose advertising should come to you shortly with the launch of Google for Jobs in Germany.
—– UPDATE —–
Due to further tests, I wrote a follow-up article with the title „8 Reasons why Google for Jobs is mercilessly overrated ”.
******* UPDATE from 02.06.2020 ******
Also read my critical inventory of Google for Jobs after 12 months in Germany!
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