How Google crawls news websites

How to add your page on Google News and get traffic

You can get thousands of clicks for your site with Google News.

And you don't even have to be a journalist for that!

Smart bloggers and digital content marketers are already tapping into this source of targeted traffic. Search Engine Watch increased its average monthly visitor traffic with Google News by 329%.

Search Engine Watch was lucky enough to be included in Google News, in part because their blog posts up-to-date and up-to-date articles. According to Danny Sullivan:

"If you don't have a news site, you will likely have a hard time on Google News."

What is Google News?

Google defines news as "new or noteworthy information, especially about current or important events."

If you are at the forefront of your industry and report on information that could be of interest to your audience in a timely manner, then you publish news.

Google News is a content sync platform that was introduced by Google to organize the world's news and make it more accessible to users.

Google News forwards 6 billion clicks a month to publishers around the world. Even if you only get 0.0001% of those clicks for your site, that's a huge amount. Do the math.

It is therefore a challenge to have your page indexed by the Google News Crawler so that your articles can be found and placed in Google News.

If you want your page to appear in Google News, this in-depth article shows you how to approach this project step-by-step.

Let's check out some of the best examples of getting on Google News and earningReal-time traffic.

Stick to the basic principles of good journalism

If you look at what has recently been added to the Google News platform, you will find that Google is no longer 100% focused on news-related "breaking news".

Equal opportunities for bloggers, content writers and media professionals is the result of constant development. This development may not be immediately recognizable from the headings, but the content makes it clear.

However, the basic principles of good journalism continue to apply. Google still values ​​the style and content of their articles. Good journalism is about being as honest and objective as possible.

Why do you think Google is crawling, indexing, and posting content from CNN, BBC, Techcrunch, the Wall Street Journal, and others?

Because these pages strictly adhere to standard journalism. They are transparent and all adhere to the same professional standards.

Your reporting needs to be original, honest and well structured. Standard journalism is all about research. So you should be able to research a story and check for credibility before reporting on it.

In order for your story to hit the nerve of the editors who syndicate it on Google News, PBS recommends preparing information so that it starts with the most important content and ends with the least important.

There is an established application process if you want to post your stories on Google News. Before you apply, you should consider the following guidelines:

1. Do not copy anything from other pages. Write original news and articles.

First and foremost, you need to make sure that your stories are original.

Google doesn't want to syndicate verbatim content. You need to make your article original with accurate data from credible sources. Wherever you get your information, the source must always be trustworthy.

Take a look at the Google News homepage. All stories are original content with credible sources. And neither side appears twice.

Google is a credible company trusted by millions of people around the world. Imagine if Google shared a wrong story.

What do you think would happen to the credibility?

Since we're talking about credibility, the author ranking is also important for Google.

There is no better way to become a respected writer than writing for other news sites and magazines. If you've never written for a trusted news site like Forbes, Inc. or Business Insider, this is the place to start.

Google knows that respected writers and columnists don't copy stories from other sources.

Instead, they want to write an original story. Famous authors who have published original stories before are given the opportunity to get listed and build their reputation no matter what online publication they want to write for.

One way to get your story up on Google News quickly is to hire a co-author with a good author ranking.

From Google's point of view, such a writer gives your site a higher level of authority and the story is likely to be more original and believable. To get news out, you need original stories. The following resource guide will help you:

"The Origin of Stories: How Journalists Find and Create News in an Age of Social Media, Competition and Churnalism"

2. Write headings with lots of keywords that reflect the topic of the story.

Your headline makes a promise to your reader. If you do everything right, there is a good chance your story will be picked up by Google and other journalists, who will expand the reach of your content.

According to Poynter, you should “try to keep your headlines clear and direct. Use precise and common words whenever possible. "

You may be tempted to use numbers in the headlines of your messages. Ultimately, users love numbers. However, if you use a “Listicle” headline, it should provide specific insight and should not be viewed as “linkbait”.

I've noticed that official pages that report every day rarely use the Listicle format for headings.

You just write a concise, clear and appealing headline. Let's see how Search Engine Land does this.

Just like with blog posts, the headline determines whether or not your story will be included by Google.

Here are a few tips to help you write newsworthy headlines:

i). Do not repeat words: The real point of getting your website or report on Google News is to get clicks and views from the large community of users. You don't have to repeat words or keywords in the headline as if you were actively doing SEO.

Here is a bad news headline:

"How Seasoned Investors Can Advise Other Investors Who Are About to Give Up"

Avoid such repetitions at all costs.

For comparison, here is a typical news headline - without repetitions:

ii). Use active sentences: A news headline quickly provides information about the content.

Don't bore users or discourage journalists from choosing your article. Avoid writing in the passive voice.

In the passive voice, the subject is connected to the verb. For example:

  • Passive: Mary was hit by a car.
  • Active: The car hit Mary.

In the active one begins with the subject. In active, more can be expressed with fewer words. Keeping text succinct is a basic tactic in creating messages that will engage audiences.

If you write your news headline in an active way, you can also avoid a lot of unnecessary words. If you take a look at Digg's homepage, you will find that most of the headlines in the syndicated reports were actively written.

Here's an example:

The passive version of this news headline is clearly weaker:

  • One episode of "Top Chef" was produced with the help of the CIA.

iii). Write in the present tense: Again, this is an important point to keep in mind when writing a headline to get published on Google News.

Even if the report itself or its contents were written in the past, the headline should always show what is happening now. That’s why it’s called “News”.

Some reports on the Google News homepage are written in the present tense. See for yourself:

iv). Know which words are capitalized: Have you noticed that not all words are capitalized in a heading? As a rule of thumb, you should always capitalize the first word of the heading. Proper names are also capitalized.

On the Google News homepage, both the capitalization of the first word and the capitalization of proper names in the heading are standard.

When writing headings, don't capitalize all of the words. For example, “Judge Denies Kesha's Last Effort to Stand By Dr. Freeing Luke ”isn't pretty.

3. Write articles that deal with news, not evergreen content

Google can only add pages to Google News that follow their webmaster guidelines.

If your topic or report is not up to date, then it is not news. It's that simple. In journalism, “timing is everything”.

In order for your site to be accepted, you need to continuously write newsworthy articles. Evergreen content just doesn't work on Google News.

Aside from that, Google only accepts certain types of content. In the words of Google:

"We generally do not accept articles such as instructions, advice columns, job advertisements or purely informative content such as weather reports or databases."

In the world of bloggers, long-running organic traffic guarantees you sustainable organic traffic. And Google rewards this content in the organic search results.

But this type of content isn't news, so Google won't syndicate it.

If you take a look at the Google News homepage, you will find that the reports there are timely - especially if the events continue to develop:

4. You should write at least 2 news articles a day.

Do you manage your site alone? If you want to get published on Google News, you may have to change that.

Most of the news pages published on Google News have multiple authors. In other words, there is more than one person writing for these sites.

Think CNN, BBC, BloomBerg, The New York Times, Huffington Post and so on.

These pages are updated every minute by selected and productive authors who are very transparent and accurate in their reporting.

You need more writers who are looking for fresh stories and can deliver within a few hours.

Maybe you need to train good writers. You could also start by hiring freelance writers and then training them according to the journalistic claims of Google News and other media outlets.

You should also train your writers to follow your branding guidelines. Show them the elements a news post should contain - the headline, the right tone, the requirements to be successful, and the rules for quoting.

Ideally, you should create an author page on which you introduce every author on your team.

Google will ask for a list of the authors who write for your site. You are actually required to provide the contact information of each author when you apply.

5. Build authority with your blog.

Understandably, Google is strict about content that is considered news. Not every article is news.

Most of the time, it's not about the story, but about the context or angle from which the author is writing.

Since Google loves contemporary and up-to-date stories, you need to find a way to prove to Google that you followed the guidelines.

You need to build authority with your blog. Authority ensures that many user-friendly pages link to your site.

Let's assume that your 3-month-old blog posted contemporary and current stories.

Another site (let's say Mashable) has more authority than your blog.

Now answer the following question:

If your blog is reporting the same trending stories as Mashable, and both reports met news-writing standards, which report would Google collect, index, and rank first?

Have i heard mashable?

You are 100% right.

The reason is obvious: Mashable has more authority than your 3 month old blog.

Mashable publishes more contemporary content because they have the budget for enough writers. As a small company, you can't keep up.

Building authority is not easy, and it definitely doesn't happen overnight.

You have to grow beyond your side. You have to be everywhere.

When securing a spot as an author by posting for other trusted sites, always try to link to your post as naturally as possible. Ideally, you should use a branded keyword or a headline as anchor text to link to your page.

Depending on how many authority pages you contribute and how many pages link to you, the more authority your blog gains. Your blog will then gradually pick up speed. You just have to be patient!

Social media is also important, so get your message out there. Get active on social media platforms like Facebook, LinkedIn, Instagram, Twitter and, above all, Google+.

Do not try to copy or imitate other authors' writing styles. Find your own style and tone. Then stick with it. This is the only way to stand out from the crowd and get your articles published on Google News.

If your content is unique and engaging, more and more people will click your headlines, visit your page, and take an action.

But if your news is just like everyone else, it's useless. Readers don't find it interesting and they leave the site.


Now that you know there is a chance to get your website and articles featured on Google News, it's time to act and apply.

But don't rush headlong into the action. First, you need to create a path on your blog that the Google News bot, or other web crawler, can follow to track your latest posts as they are published.

Google suggests adding a Google News Sitemap to make indexing easier. If your blog is made with WordPress, you can use the Google News sitemap plugins.

Once you've installed a plugin, you can apply for Google News here. This will connect to your Google account, making it easy to add multiple pages to Google News.

Does your site meet the requirements of Google News? If so, why not use Google News for real-time traffic?