What are the latest technologies in IoT
From the second corona wave, an outlook for 2021 feels more like a leap into 2030. The IT landscape will change just as radically as the way we deal with technology. Who would have thought a year ago that even financial service providers would send employees to the home office from one day to the next?
People and society, the economy and the environment are more than ever drivers of technology trends. It is therefore worthwhile to establish a relationship between these factors. In barely a year, external circumstances have changed as radically as during the Covid-19 pandemic. That is why the acceptance or rejection of certain technologies will change so rapidly that we otherwise only experience within five or ten years. So: welcome to 2030!
The market research and consulting company Cloudflight sees the following trends for 2021:
Trend 1: Technology acceptance polarizes society
Just as political opinions increasingly diverge, so will the acceptance of digital innovation. Part of society will use digital services much more intensively in everyday life, while another part will increasingly reject them. The technology-savvy part will weigh up and take risks, while the other part will demonize technologies and prevent their use as far as possible.
This is where extreme worldviews develop that mix with conspiracy theories. Compared to neighboring countries such as the Netherlands, Germany is continuously losing purchasing power for digital innovation from its own country. In the past, finished pilot versions of software (MVPs) were often used to promote user acceptance. This becomes more difficult in the dawning decade when many potential users categorically refuse to even look at and try out these products.
Companies therefore have to research not only business cases and requirements in their target group, but also explicit social acceptance criteria before product development. For the first time there will be target groups who consciously do not buy cars online or who consciously avoid modern financial service providers who optimize their customers' finances with the help of artificial intelligence.
Trend 2: Data protection concerns and federalism are blocking digitization
Even if a healthy skepticism towards global providers seems appropriate, not every cloud service is equally criminal just because it comes from the USA or China. Here it is important to take a closer look, understand contracts, security measures and certifications and question the providers' business models. Many privacy advocates do not do this and are slowing down digitization by banning all global services.
Conversely, this also means that Europe hardly has any export opportunities for its own digital services, since in 2021 every state will consider its own data protection to be the best. Therefore, even good approaches like Gaia-X do not achieve the economies of scale necessary to become export hits.
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