How is data analysis changing the world

Big data: the data processing of the world

Data has been collected for a good 100 years. Big data is new: networking via the Internet makes all the difference. Infinitely much more data is created and, through their correlation, can create completely immeasurable relationships. In contrast to open data, big data does not refer to data that is of general interest to the public, but rather to personal data. This is data that can be traced back to a specific, identifiable person. Big data mining mainly follows private business interests.

With the advancing democratization of public data, private data is also unleashed, as it is increasingly difficult to differentiate between public and private. In addition to cell phones and web applications, cars, dealers with bonus programs, medical devices, etc. also collect our data. And the networked devices are increasingly exchanging data with one another.

The reason for the emotionally charged discussions about the private sphere and the public is the collection and use of data in the context of big data: The fact that not everything that is technically possible is culturally accepted - and values ​​and norms are sluggish that the amount of personal data is growing steadily, but there are still no clear ethical, legal and moral guidelines on how this data should be handled. Contents are taken out of context and given the label "data". Not everything that is technically possible is culturally accepted. And values ​​and norms are sluggish: they change evolutionarily more slowly than technological feasibility.

The next big thing

Mark Zuckerberg revealed Facebook's strategy more than two years ago by proclaiming that the age of privacy was over. Facebook collects, obviously to everyone, all imaginable data about its users. Facebook users grudgingly accept this fact because the personal benefit largely outweighs concerns. Facebook is the perfect tool for dating life. Find old acquaintances again, stay in contact with friends, present yourself, talk about your last vacation - and please do all of this under the “true” identity. Facebook is not for trolls and sock puppets. And yet we find them there: 83 million of the 955 million monthly active users are fakes or duplicates. For this reason, users are asked, “Is this your friend's real name?” And asked to provide their full name. Big data makes little sense without authentic references. The reason is the complaint from advertisers on Facebook that the clicks generated are not "real".

With the ubiquity of smartphones and the hard-working data collectors who call themselves apps, we are well on the way to the "quantified self", a quantified person who can control and correct his behavior via self-tracking and feedback loops. When using them, the focus is clearly on personal benefit and fun. Games are the perfect data generators.