Is the retail business better than the wholesale

Difference Between Wholesale and Retail

The word Wholesale simply means to sell in bulk, and Retail stalls for the sale of goods in small quantities. Wholesale and retail are two distribution agreements that are an essential part of the supply chain. When the goods are manufactured, they are sold in bulk (wholesale) to the wholesalers who then sell them on to the retailers who eventually sell them to the end users.

A wholesaler sells goods to the companies while they buy goods in order to resell them. On the other hand, a retailer targets and sells goods to the end consumer.

In this way, these two forms of business are one of the most important intermediaries in the marketing channel. Without these two links, the entire chain is disrupted. Today we are going to describe the significant differences between wholesale and retail. Look at it.

Comparison table

Basis of comparisonWholesalesale
importanceWholesale is a business that sells goods in bulk to retailers, industries, and other businesses.When the goods are sold in small quantities to the final consumer, this type of business is called retail.
Creates a connection betweenManufacturers and distributorsWholesaler and customer
priceLowerComparatively higher
competitionFewerVery high
Volume of the transactionLargeSmall
Capital requirementEnormouslyLittle
Offers inLimited productsDifferent products
WorkspaceExpanded to different citiesLimited to a certain area
Art of sellingNot requiredRequired
Need for advertisingNoYes

Definition of wholesale

Wholesale refers to the sale of goods to customers, such as retailers, industrial companies, and others, in bulk at a low price. It is a kind of business in which the goods from the wholesaler are bought in large lots from the producers and the majority are divided into comparatively smaller lots. Eventually they are repackaged and resold to the other parties.

Wholesalers do not pay particular attention to the location of the store, its appearance and the way it is presented because they only sell one type of goods and their customers are generally retailers or other companies who purchase the goods for the purpose of reselling them. They don't care at all about these things.

In the wholesale business, the wholesaler places more emphasis on the quantity of goods than on the quality. There is a large capital requirement to start a wholesale company because the company size is large. It doesn't require advertising or advertising.

However, the customers of a wholesale company are common in different cities, towns or even in different federal states. Most goods are sold to wholesale customers on credit. The wholesale purchase price is lower because it consists of a lower profit margin.

Definition of retail

Retail means selling goods in small quantities. If the goods are sold in small quantities to the end customer for consumption and not for the purpose of resale, this business area is known as retail. Retailers are the intermediaries between wholesalers and customers. They buy goods in bulk from wholesalers and sell them in small quantities to the end user.

The prices of goods bought in retail stores are relatively high. The main reason for this is the advertising costs and the profit margin is high. In addition, they include other prorated costs in the price of the goods, such as renting premises, wages paid to workers, electricity costs, etc.

Due to the extreme competition, it is very difficult to retain customers for long periods of time, so the retailer should know the techniques for dealing with different types of customers. In this way, the location of the store, the appearance of the store, the goods displayed, the quality of the products offered and the service provided become of great importance as it affects customers. In addition, the retailer's goodwill depends on these parameters. Because of this, the retailer always goes for the quality products. They reject the faulty or inferior products and choose the best.

Key differences between wholesale and retail

The following points explain the fundamental differences between wholesale and retail:

  1. Wholesale means selling goods in bulk at a low price. The business of selling goods to end users in small lots at a profit is called retailing.
  2. Wholesale creates a link between manufacturer and retailer, while trade creates a link between wholesaler and customer.
  3. There are big differences between the wholesale price and the retail price of a given item, meaning that the wholesale price is always lower than the retail price.
  4. In the wholesale business, there is no requirement of the art of selling the goods that are must-have in retail.
  5. The size of a wholesale company is larger than a retail store.
  6. In the retail trade, the shopkeeper can freely choose the goods, which is not possible in the wholesale trade because the goods are to be bought in bulk.
  7. In the wholesale business, the capital requirement is higher than in the retail business.
  8. Location is of the utmost importance in retail, location does not matter in wholesale.
  9. When selling the goods in retail, the appearance of the shop and the display of items should be good in order to attract more and more customers. However, there is no such need in wholesaling.
  10. Wholesaling does not require advertising, but retailing does require advertising to attract customers' attention.


When a product is made, it doesn't come straight to us. There are so many hands a product goes through and eventually we get it from the store owner. There is slight competition in wholesaling, but cutthroat competition in retail making it very difficult to retain and win over customers.