What is advertising creativity

Cannes So: Art by advertising creatives is not only found on the Côte d'Azur


The organizers of the Cannes Lions come up with some innovations every year. This time it is the Cannes Also exhibition, which is also intended to underline the renaming from “International Advertising Festival” to “International Festival of Creativity”. Cannes So, from this year onwards, it will be the stage for artistic work created by advertising creatives that go beyond their commercial commissioned work. This year the focus is on photography. However, the Cannes organizers emphasize that the playground is limitless. Whether sculptures, painting, object art or something completely different: There are no limits to the imagination.

Starfotograf Ranking has selected its eleven favorites from all the entries, which will be highlighted in “The Big Book”, an oversized, walk-in book in front of the Palais du Festival. Unfortunately there are no German works among them. There are also some creative people in this country with an artistic streak that does not necessarily have to be shown in photography. HORIZONT.NET presents some examples - among others from JvM creative director Julia Ziegler, Florian Grimm, Creative director of Grimm Gallun Holtappels and advertising composer Mathias Willvonseder. bu


Green gold office

The three creatives Silke Baltruschat, Dominik Monheimand Thomas Walmrathknow each other from Springer & Jacoby times. Together with a photographer Martin Timmermann form the artist quartet Büro Grüngold. The idiosyncratic sausage Advent wreath comes from freelancer Thomas Walmrath

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Art director Silke Baltruschat processes wool threads into art

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The graphic photo works with burnt paper come from photographer Martin Timmermann

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Dominik Monheim helped set up the Red Rabbit agency. Today he works as a freelancer and on the side devotes himself to skin and hair - in the service of art

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Boris Bullwinkel

Boris Bullwinkel, Director Business Development at The Brand Union until the end of July, loves photography. Three of his works even made it onto the shortlist at Cannes So.

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Sönke Busch

Freelancer Sönke Busch not only does commissioned work, but every now and then also things that just have one purpose: to be there. Like this installation from 2010 - a homage to a pointlessly felled tree

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Dietmar Dahmen

The free creative director Dietmar Dahmen describes himself as an "enricher of people and brands". When he is not working on behalf of his customers, he deals with comics, which outline everyday life in the industry, among other things.

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Florian Grimm

Florian Grimm paints, makes music and occasionally writes on the side. His main job is the creative director of the Grimm Gallun Holtappels agency.

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Sascha Hanke

Ex-Jung-von-Matt managing director Sascha Hanke has just founded Heimat Hamburg. Despite the stressful job, he takes time for his music projects.

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Mathias Willvonseder

Advertising composer Mathias Willvonseder is fascinated by glass globes. He is currently working on an installation that will be on view in Hamburg Billstedt from autumn.

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Julia Ziegler

Julia Ziegler is a full-time creative director at Jung von Matt. She also paints on the side to clear her head. Your illustrations also adorn the Jung-von-Matt book “Voices from the Aquarium”.

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