Why is online reputation important in search engine optimization

Online Reputation Management Agency - SUMAX protects reputation on the Internet

Online reputation management

If you want to get an idea of ​​a company, you can use Google search today. In addition to the company website, current news, reviews and opinions can usually be found here, which quickly become the basis for a purchase decision or a contact request. But what if the image that potential customers, partners or clients make is negative due to content that is damaging to reputation? In such a case, online reputation management can help. The Dortmund agency SUMAX is an expert in this field and helps companies to repair and protect their reputation on the internet and to build strong branding over the long term.

Companies need to protect their reputation online - this is why online reputation management is important

Individual advice is essential when SUMAX is planning online reputation management measures

A bad review, a negative news item, an entire website on which defamation is posted - if competitors or critics want to harm a company, the Internet offers them numerous options. The hurdles here are shockingly low. In web portals, on rating platforms and of course in social networks, an account can be created in a few seconds, and negative and incorrect information can be spread. Creating an entire website yourself or using news portals to publish articles that the layperson cannot recognize as malicious damage is comparatively uncomplicated. All these posts can then be easily found via Google and make for a very bad impression.

Bad reviews on Google's in-house platform Google My Business are particularly annoying. This presents a prominent company entry directly in the search results, in which a star ranking provides information about the supposed quality of its offer. Bad reviews can sometimes be read at first glance, regardless of whether they are justified or deliberately damaging to reputation.

Anyone who believes that such damage to a reputation on the Internet is not decisive for the success of a company is wrong, by the way. In a survey on the subject of trust and ratings, 80 percent of users said that they had already decided against a provider because of a negative rating. No wonder: 85 percent of users trust reviews on the Internet.

This is how SUMAX works: The agency protects the reputation of companies and individuals with comprehensive online reputation management measures

The SUMAX team works in an interdisciplinary manner to design holistic online reputation management strategies

With the advent of large review platforms, the issue is Online reputation management has become important for more and more companies in recent years. The Dortmund agency SUMAX recognized this early on and therefore has many years of experience in the field. The experts can repair an already damaged reputation and at the same time ensure that the image on the web is positively built and strengthened in the long term. The agency draws on a large pool of methods that are always adapted to the individual requirements of the customer. Both the removal of negative posts and the suppression of harmful search results with new, positive content is possible. SUMAX addresses all areas that are responsible for reputation on the web: branded searches (searching for a brand), reviews and reviews, content such as news, blog posts, etc., social media and many more. The company can also fall back on its numerous online marketing services, because SUMAX has its own departments for search engine optimization, content management, web development and social media. This creates a holistic and effective online reputation management concept.

SUMAX always works transparently and performance-oriented. If, after an initial analysis, it turns out that removal is not promising or that legal help must be sought, the experts provide information and support in the search for alternative solutions. In this way, SUMAX has already been able to help many companies take action against unfair negative press, reviews and other attacks on their brands.
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