How do you write about yourself

How to create your perfect "About me" page in 6 steps

Yours "About me" page is Not about you. It's about your reader.

Many bloggers only talk about themselves on their "About Me" page. Then it's always me, me, me, me. And many companies do the same. Then it's always we, we, we, we.

But actually it should be different.

We humans are selfish. It's always about me, me, me, me. When your reader navigates to your "About Me" page now, they don't necessarily want to know who you are. He would like to know a lot more what he of which has. Why should he listen to you What has he from reading your blog?

I know it all sounds pretty ironic. But let me tell you more

Why is your About Me page so important?

Have a look at your Google Analytics account. What do you see? Your "About Me" page is certainly one of the most visited Pages. Or? My somewhat flawed Crazy Egg Heatmap proves the whole thing again:

My "About Me" page is one of the most clicked spots on the entire blog! 3,5% of all visitors click on this link. That's why a good, strong “About Me” page is just important.

And ... your blog is an information platform. Your blog only adds value if it teaches something. When he imparts knowledge. Therefore, a compelling "About Me" page needs to communicate what your reader can learn and why it is important to him is.

(Oh, and when I talk about “about me”, then of course I also mean “about us”, “about Surname"Or just" About ". Michael didn't even notice it here. My old navigation point was called “About me”. That can be a bit confusing because we don't have the simple “About” in German. So now I use "About monkey blog". That makes it a little clearer.)

My 6-step formula

No matter which page of your blog. Each should a To have a goal. Just one goal. And what is the goal of your “About Me” page? Build a relationship with your reader and collect email addresses. Correct?

(And I can't repeat it enough: email marketing isn't unethical. Email marketing is one of the most powerful tools in your internet marketing.)

And that's why I have one 6 step formula developed.

I didn't make it up just like that either. It is based on the old 1-2-3-4 advertising text formula that I stole from Frank Kern. Frank Kern stole it from John Carlton. I don't know where John Carlton stole it from, but most of the time it ends up with John Caples. And Caples, in turn, stole it from Claude C. Hopkins. And Hopkins, in turn, from a 19th century salesman.

So it's an ancient formula that has been “passed on” over the years. After a few small changes, the formula now looks like this:

  1. What's in it for me
  2. Opt-in form
  3. Build authority
  4. Opt-in form
  5. Tell your story
  6. Opt-in form

OK? Cool. Then let's dive deeper ...

1. What's in it for me?

The first point answers the questions: “What is the page about? What's in it for me What do I get from that? What can I learn? ”.

Don't use anything generic as a heading, such as "About me". Use an attention-grabbing headline that will encourage you to read the first sentence.

A good example here is Derek Halpern's "About Me" page:

You will immediately notice what the page is about. You notice what's in it for you and what you can learn (all bullet points).

So always try to answer the above questions in the first part of your "About Me" page.

2. Opt-in form

An opt-in form follows immediately to collect e-mail addresses and thereby let your audience grow. For some readers, the first point is enough to convince them. Others, however, need more.

3. Build authority

This is where you need to build authority now. Establish yourself as an expert. The easiest way to build authority is to answer the question, "What do others say about you?"

Customer opinions are wonderful here. Either from your readers, or from other influencers from your niche. For example here on my "About me" page:

Another good remedy here are "known from" banners. Markus Cerenak does this very well here, for example (only in his sidebar, but it doesn't matter):

With customer opinions and "known from" banners you build trust and authority. Your reader automatically thinks "If he has written articles on this famous blog and other influencers are talking about him so well, then he can't be that bad".

Authority simply answers the question, "Why should I listen to you?" So see how you can get customer opinions and "known from" banners.

4. Opt-in form

And again a nice little opt-in form should follow. Again, for some of your readers, the information that has already been given is sufficient. But some don't. Some just need more information.

5. Tell your story

Now. Only now is it time for your story and more about yourself. But don't tell too much either (nobody wants to know your cat has gluten problems: P). Don't tell your full story either, just tell the things that resonate with your audience. Just tell a shorter story. For your full story, you should use a "My Story" page.

Also think of a natural picture of yourself. Only with a real, likeable picture can you build a real relationship with your reader. I am often amazed how many bloggers still don't use a picture and hide behind their blog.

A blog is a communication medium. And without trust, without personality, no communication. Just show that there is a human, breathing being behind your blog. Tell your story.

6. Opt-in form

And here comes the last opt-in form. Now your reader should have enough information to trade you trust and their valuable email address for your valuable information. Your audience is getting bigger.

Here are 2 vivid examples

Of course, this blog article wouldn't be complete if I didn't include some vivid examples. We have seen a few excerpts in the course of the article, but not a complete overview.

That's why there are now 2 examples based on 2 top US blogs that follow my 6-step formula:


Social triggers


So that's it. My 6 steps on how you can (and should) create the perfect "About Me" page. To summarize the whole thing again, these were:

  1. What's in it for me
  2. Opt-in form
  3. Build authority
  4. Opt-in form
  5. Tell your story
  6. Opt-in form

When creating your "About Me" page, always keep your reader in mind. What's in it for him?

I advise you to follow these 6 steps now and at least test it out. You will see your audience will grow.

What do you think of my 6 step formula? Are you going to use them?