How are you going to describe the color blue?

The meaning of the colors

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People associate different colors with colors Meanings and Effects. By choosing the right color, certain Emotions wake up. But what do the colors actually mean? What effects are spoken of in the psychology, the theory of harmony Feng Shui and in the Fashion the respective colors?

The answers to this as well as things worth knowing about Meaning of the colors in design, branding and marketing you can find out here.

Colors matter

Red is associated with marriage and marriage in India, in China it is better not to bring white flowers as a gift and the color green is said to bring bad luck if you wear it on stage ... Color symbolism has a wide variety of backgrounds in different cultures.

As history shows, that is also changing Meaning of the colors over the ages. There are historical coincidences that influence the perception of colors or special events that ensure that certain colors are associated with positive or negative experiences.

In addition, depending on the culture, the effect of colors can be stronger or weaker or even develop a completely different meaning.

The unconscious effect and meaning of the colors

That colors unconsciously unfold a certain effect in humans is in the Color psychology It's no longer a secret. The modern brain research has also come to the realization that people generally behave neither consciously nor rationally. If you believe the experts, decisions are often made on the basis of emotional criteria. These and other scientific findings are a valuable source for areas such as Design, branding and marketing.

Practical example: A few years ago, the tomato ketchup manufacturer Heinz achieved great success with green ketchup bottles in the USA. However, despite the marketing efforts, it was not possible to repeat the result in Germany accordingly. As market researchers found out, green ketchup simply does not meet consumer expectations in this country.

If you think of the Meaning of the colors speaks, you can of course also use the old masters of Feng Shui do not forget. They used Daoist methods instead of science more than 4,000 years ago before Christ. Even back then, rooms and furniture were moved to the right places in order to achieve positive effects on people. In any case, colors and their meanings also play a decisive role. And there are still those Fashionthat brings out seasonal trend colors every year and has its own color symbolism, with some peculiarities to be taken into account from culture to culture.

The meaning of the colors in detail

What color stands for what? Color psychologists around the world have come across many common denominators when it comes to the meaning of colors. The findings can be found below. But science is not everything. In addition, we have collected interesting information about the meaning of colors in other cultures as well as corresponding color effects from areas such as Feng Shui or fashion. So you can get a better picture of the assigned properties of the colors blue, purple, red, yellow, green, orange, pink, brown, gray, black and white.

Meaning of the color blue

Blue is generally considered to be calming. However, the color can also mean coldness and distance. The color blue is associated with the sky, the water, the distance and the vastness of landscapes. Blue also stands for innovation, technology, peace, harmony, reliability, loyalty and spirituality. According to the study by researchers at Newcastle University in the UK, blue is the one most popular color of people. Blue is also the Pantone color of the year 2020.

In Feng Shui, blue stands for communication. The color can make rooms look bigger and give them cooling properties. This is useful for entrance areas, for example. In fashion, blue radiates calm and trust. The property can also be enhanced with a larger proportion of gray.

In Eastern cultures, blue symbolizes immortality. Hinduism connects blue with Krishna, who stands for love and divine joy. Blue does not seem very safe to the Japanese, because evil intentions and supernatural events are associated with the color. You see it differently in China. There blue is a color of wisdom and immortality.

Companies that use blue include Facebook, IBM, Intel, Volkswagen, Nivea, Deutsche Bank, Pepsi and Denim Jeans.

Meaning of the color purple / violet

Purple (or violet) is associated with values ​​such as wealth, luxury, passion, imagination, esotericism or magic. But also secrets, restlessness, ambivalence, eccentricity or artificiality are ascribed to the meaning of purple. Purple is also a frequently used color in Christian worship.

In Feng Shui, the color violet is also ascribed rich, mystical, spiritual and meditative properties. The color also looks very dignified in rooms and has absorbent, almost hypnotic properties. Therefore, purple is often recommended for insomniacs. In the field of clothing and fashion, purple looks confident to lush and can also come across as elegant and luxurious.

In historical Japan, only the most senior Buddhist monks wore purple robes. In Brazil, Thailand, Venezuela and Turkey, however, purple is the color of mourning. In Japan, purple is not popular at weddings, because the color represents fear and sin in the culture.

By the way: The Pantone color of the year 2018 was "Ultra Violet". According to the color experts, the color tone should express originality, ingenuity and visionary thinking.

Companies that use purple or violet include Cadbury, Milka, Yahoo !, BenQ, FedEx and the Monster job portal.

Meaning of the color red

The color red is eye-catching, striking, stimulating, warming, appetizing and stimulating. Red stands for passion, love, fire, blood, power and courage. However, the color can also be associated with danger, war, aggressiveness, anger, or destruction.

Red is an important color in Asian cultures. The color symbolizes values ​​such as happiness, joy and prosperity. Brides in Asia often wear red on their wedding day. In India too, in addition to marriage, typical properties such as purity, spirituality and creativity are associated with red. Red also means luck in Egypt and Iran. However, for some countries in Africa, red represents death or aggression.

According to the teachings of Feng Shui, red has an aphrodisiac and stimulating effect. Red is suitable for bedrooms, among other things, and should have a refreshing effect on people who have trouble getting out of bed in the morning. Red creates a sensation in fashion. Clothing in red usually looks energetic and self-confident.

Red is the brand color of Coca-Cola, Ferrari, Marlboro, Virgin, Lego, Netflix and is also used by the fire department and the Red Cross.

Meaning of the color yellow

The color yellow is often associated with summer and the sun in color psychology. The color is light, cheerful, friendly, optimistic, open, liberal and communicative. But the color yellow can also mean shame, egoism, greed and envy (proverb: "Someone turns yellow with envy.").

In Feng Shui, yellow emphasizes energy and intelligence. In rooms, the color can also encourage curiosity and the ability to concentrate - a “working color”. Appetite and digestion should also be stimulated. Clothing in yellow is invigorating and exudes a certain friendliness.

In Egypt they also like yellow. There the color stands for luck. In traditional Chinese color symbolism, the color yellow also means power and wealth. The Japanese are also reminded of noble houses and for the most part feel grace at the sight of the color yellow.

Well-known companies with a yellow color are Deutsche Post, DHL, ADAC, Opel, Nikon, McDonald’s and the petrol station groups Shell and Jet.

Meaning of the color green

Green is the hope? Quite right. Green also stands for balance, spring and nature, life, happiness, growth, harmony, health, regeneration and more. However, green is also associated with poison. Jealousy and immaturity are also green.

What does Feng Shui say about it? Green has a calm and relaxing effect. In addition to the positive effect on the nerves, green is also said to be relaxing and healing. Accordingly, green is a kind of anti-stress color. Feng Shui masters see positive applications in areas such as kitchens or toilets.

Green is traditionally banned in Indonesia. In Mexico, green means independence. In addition, green is a traditional color in Islam. Eastern cultures associate youth and fertility with the color - but also infidelity. In India, green symbolizes purity and harmony, while in Japan future and youth are associated with color.

Companies that rely on green include Starbucks, Spotify, Acer, the Android operating system and the XBox console.

Meaning of the color orange

Orange is an active color that is considered youthful, friendly, warm, and stimulating. It is also said to have appetizing properties. The color orange also exudes creativity, vitality, joie de vivre and optimism. Next to brown, orange is the color of autumn. However, orange can also appear childish, dubious or artificial and cheap.

By the way: The Pantone color of the year 2019 was »Living Coral«. The color should have a refreshing and invigorating effect in a gentle way.

In Feng Shui, orange is said to have positive properties. In rooms, the color appears friendly and warm-hearted. Orange also stimulates the energy and mood and is also supposed to give you additional strength. Orange is therefore a pick-me-up and an ideal color against boredom and monotony. Orange is even associated with these positive properties in terms of fashion and clothing.

Buddhist monks wear robes in the color orange. Saffron, a soft shade of orange, is considered auspicious and sacred in Hinduism. Orange is also the color of the Dutch royal family. In Japan, orange is a symbol of love. The Chinese associate movement and change with color. In Colombia, orange symbolizes sexuality and fertility. But orange can also be a symbol of danger. Convict clothing is also orange in some countries.

Orange is also used as a brand color for companies such as Harley-Davidson, Amazon, Fanta, Sixt Autovermietung and the luxury brand Hermès.

Meaning of the color pink / rose

Pink (or "pink") is a feminine color. She is friendly, romantic, tender, charming, sweet and empathetic. Pink is THE color to give designs a feminine touch. However, the color pink can also come across as arrogant, scheming or self-centered. Pink is also associated with homosexuality.

Pink is supposed to counteract stress in Feng Shui. Pink walls come across as girlish, but promise to provide positive impulses and a certain stability. According to some color psychologists, pink should also have a soothing effect. The color is therefore actually being used more and more in prisons.

How the color symbolism has changed over time can be seen above all in the example of the color pink. Until the 1940s, pink was a typical color for boys. At that time, girls' dresses were often made of blue, the color of the Virgin Mary.

In Korea, the color pink symbolizes trust. In China, the color only became known through Western influences.

Companies such as Deutsche Telekom (magenta), Vitoria's Secret, Cosmopolitan magazine and the manufacturer Matell adorn themselves with pink in the logo for the Barbie doll.

Meaning of the color brown

Brown is the color of autumn ... and of course of wood, coffee, chocolate, leather, tobacco and the earth. The color stands for reliability, authenticity, down-to-earthness, calmness and a certain neutrality. Brown also looks organic, natural and cozy. However, the color can also come across as old-fashioned, conservative and staid.

According to Feng Shui, the color brown means stability. It also expresses closeness to nature and security. It leaves thoughts of the past free and symbolizes nostalgia.

The color brown also shows how the color symbolism has changed over the course of the ages. In the Middle Ages, brown was considered the color of poor people. Today, grayish and brownish shades are very popular in fashion, as they are easy to combine with other, saturated colors.

For the Aborigines in Australia, brown represents the color of the country. In Colombia, however, one feels rather discouraged by the color brown. In Nicaragua, the color is associated with disapproval. Brown means mourning in Ethiopia.

Companies such as UPS, Nescafé, M & M’s, the chocolate manufacturer Hershey and other companies from the pleasure sector advertise with brown color.

Meaning of the color gray

Gray is reserved. The color appears neutral, sober, formal and factual. Stones, metal, concrete, architecture, modernism as well as age and wisdom are gray. If stability and reliability are to be symbolized, one is not wrong with gray. However, gray can also appear cold, callous, icy, monotonous, unfriendly and indifferent.

When it comes to decoration and interior fittings, gray is popular in many variations. When it comes to Feng Shui, gray also appears neutral and rather reserved. In fashion, trendy gray tones can be combined with stronger colors.

In China, people associate the color gray with ash or something similar. Desolate memories, dim light, and dark memories also appear in gray.

The corporate color of gray is used, for example, for the Apple logo, Daimler and Mercedes Benz as well as Nestlé and Swarovski.

Meaning of the color black

Black stands for elegance, seriousness, truth, credibility and seduction. However, black can also be very dominant, gloomy and heavy. The color black also stands for mourning and death. Black absorbs all other colors like a "black hole", but offers maximum contrast in conjunction with additional colors.

If you have set yourself up with a lot of white, you can achieve a balance and thus more harmony with black. According to Feng Shui, too much black makes you depressed and makes people withdraw internally. In fashion, black looks elegant and neutral at the same time. Everyone knows the little black dress. However, black can also be combined with other colors.

In many cultures, black stands for sophistication and formality, but also for negative aspects such as death, sadness, illness, bad luck, secrets and more. In Africa the color symbolizes age, maturity and is synonymous with masculinity.

Well-known brands that use black include Hugo Boss, Chanel and Prada, as well as Adidas, Uber, WWF and Playboy.

Meaning of the color white

White is pure, reserved, bright, neutral, honest and peaceful. The color is associated with the white flag, doves of peace, light, enlightenment and innocence. But white also means an absence of color. White is often used for minimalist aesthetics.

When it comes to Feng Shui, white symbolizes cleanliness and hygiene. White reflects light in rooms. However, too much white shouldn't be good either. It is well known that Feng Shui lives from the targeted use and effect of colors.

In fashion, white is a popular wedding color. In combination with other colors, white clothing becomes a bright eye-catcher.

Attention: In China, Korea and other Asian countries, however, white stands for death and mourning. The color is traditionally worn at funerals. In Peru, however, white is associated with angels and health.

Companies like Apple use the color white to showcase products in a minimalist and aesthetic way on their packaging.


Finding a suitable color is sometimes not that easy. In the context of the color symbolism, it is important to take into account cultural differences and the zeitgeist, provided that international markets are to be addressed or one aligns one's business to certain countries.

With this overview of the meaning of the colors you can in any case get a small overview. Insights from color psychology as well as knowledge from areas such as Feng Shui and fashion help to strike the right note.