Modular furniture is popular
The configurator for modular furniture systems
Whether for the children's, bedroom or living room, modular furniture systems are becoming more and more popular. But for the customers to be really completely satisfied, the pieces of furniture have to meet a number of requirements. Ideally, they should be easy to assemble, easy to change and reusable for years - and of course fit in the intended space as best as possible. Quite a lot of conditions that have to be met, right? We'll show you how to meet all of your customer requirements at once. This is very easy if your customers use a configurator for modular furniture systems.
The market for individual furniture systems is growing
Not only the market for office or shop furniture has been growing steadily for years. Above-average growth can also be seen in the area of kitchen furniture, as this study by PWC shows. The background to this is the continued great interest in a home. The phase of low interest rates continues and more and more people are taking the opportunity to realize their dream of owning a house.
It has to be perfect
True to the motto "If already, because already ..." it is important to more and more customers that the furniture fits perfectly into the respective room. Every corner should be used optimally and still fit the overall design style. Modular furniture systems are therefore enjoying increasing popularity both in the professional sector and in private households.
The investment should be worthwhile
Still, today's customers don't spend their money carelessly. You are aware that you have to invest more for an individual, perfectly fitting piece of furniture. They like to do that too. But you expect a higher quality than with the classic mass-produced goods. They also have the right to use the desired piece of furniture for a few years. The following aspects are therefore particularly important when selling modular furniture systems:
- The piece of furniture must be individually adapted to the room design.
- The structure of the modular furniture system should be easy and understandable.
- The piece of furniture must be reusable, e.g. easy to convert, expand or relocate.
The configurator for modular furniture systems
How do you meet all of these requirements without having to deal with many returns or customer inquiries with special requests? The solution is a configurator for modular furniture systems that takes all aspects into account right from the start.
Basically, a configurator is not that far removed from a modular furniture system: Both serve as a construction kit with which the customer can put together the piece of furniture they want. Configurators with which cabinets can be individually designed are now particularly well-known. The customer can choose from different types of shelves and let off steam according to his taste with doors, fittings and colors.
Why use a configurator for modular furniture systems for sales?
What distinguishes modular pieces of furniture from others is - as the term suggests - that they consist of different modules that the customer can put together according to his own wishes. These different elements can be represented particularly well in a product configurator, as they can be clearly presented on one page. With a 3D room design, the customer can, for example, place the desired modules next to each other as he would in his apartment. As a result, the image that is created during the design comes very close to reality. The customer can therefore very well imagine the end result. The return rate drops because there are no nasty surprises. In a product configurator, the customer can slide all the elements back and forth until he is really satisfied - like with a modular system for furniture.
Modular yet individual furniture
But what is special about a configurator for modular furniture systems?
The design and ordering process gives the customer the feeling of creating something very individual. The cabinet becomes its own design. At the same time, modular furniture systems have the advantage that they can be reassembled and supplemented quickly and easily. A move is approaching and you want the cupboard you designed yourself to come with you? Then it can be retrofitted with additional modules and reassembled. The individuality is not lost as a result.
With the configurator, your furniture systems meet all customer requirements:
- The product configurator allows an individual, dimensionally accurate design.
- The structure can be easily adapted to the respective living situation.
- The piece of furniture can be rebuilt years later or supplemented with other modules. It remains versatile.
The customer sees what he is getting
Of course, you can spread this product promise without a configurator. Then the end customers have to trust that the company will keep the goals it has set for itself.
It is different with the configurator: Here the customer sees and feels that he can really design his furniture individually and to measure. He enters the size information himself and selects the colors, materials and elements by himself. Through this process, his trust in the company grows and the anticipation of the end result increases.
Buying furniture systems online is becoming normal
The PWC study reveals that the online share of total sales in the furniture industry is growing. From 2016 to 2020, online sales will grow by an average of 14% per year. However, total sales will only grow by an average of 1.2%. This means that end customers will migrate from stationary retail to the Internet. Or to put it another way: people are increasingly buying online instead of in stores. Your advantage: on the Internet, market dominance does not yet belong to the big players in the furniture industry. The retail trade can still score points here! What do you think: How should that work better than with a service that is more than just a product promise?
Convince your customers with a configurator for modular furniture systems and ensure that online shopping is fun!
© newhouse / pixabay
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