Graphic designers have to give presentations
10 tips to help you give a really good presentation
Do you need to give a presentation and wonder what to do to get the audience excited and convinced in the end? With our 10 tips for successful presentations, you are guaranteed to succeed in the future. Anyone who frequently has to give presentations or lectures for their job will probably already know one or the other tip or have other tricks up their sleeves. All those who are not yet so experienced in giving presentations will find tips for preparation and assistance in our blog article on how to appear confident during the presentation and how to cope with stage fright.
Hold before the presentation - or: Why the right preparation is half the battle
If you want to give a good presentation, you first and foremost need good preparation. Because those who are well prepared are less excited, appear more confident and are difficult to upset - even if something goes wrong during the presentation. Because then the inner voice is calmed and you also radiate this serenity. Therefore, the first five tips relate to the preparation phase of your presentation.
1) The common thread of the presentation
You have probably heard our first tip many times: A good presentation needs a common thread. But what does that actually mean and how can you implement this tip?
Every lecture should have a clearly formulated topic that runs through from beginning to end. In between you can make an excursus and bring up non-subject examples that support a thesis. It is only important that everything pays off towards one major goal: the main topic - the so-called central theme.
When starting the lecture, it is first important to pick up the audience and take up the central theme. It often makes sense to provide the audience with a kind of structure right at the beginning so that the audience never feels lost and in the worst case switches off. Repetitions and intermediate conclusions are helpful in the course of the lecture, which summarize complex parts of your lecture and bring all listeners back to the same level of knowledge.
By the way: ideally, the red fade should also be visually recognizable, which brings us to the second tip ... the visualization of a presentation.
It is often the case that a presentation consists of an oral lecture that is visualized with transparencies projected on the wall. The Office program PowerPoint is usually used to create these slides. But there are also alternatives, such as Prezi or Keynote. Here it is worth trying out and finding your favorite.
But what actually makes a well-visualized presentation? First of all: You could write a single blog post on this topic and ask a specially trained graphic artist for help, but here are a few tips in brief:
- Keep it simple: Don't overload your slides with text or unnecessary design elements. Check whether everything that has been placed on a slide really has a meaning and is necessary.
- You play the main role, not your slides! The more content you put on your slides, the more distracted your audience will be. Therefore, always remember: The slides should only accompany and not steal the show from you.
- Red thread Part 2: A common thread is also important when it comes to visualization. Make sure that your slides are designed uniformly.
You can read more about PowerPoint presentations here.
But be careful: beautiful foils alone do not convince anyone! Therefore, be sure to read our next tips!
3) Dress rehearsal
When creating the presentation, everything still made sense and when things get serious, you come to a standstill. A transition, a slide or crucial background information is missing. This does not have to be the case and you can easily avoid it if you conduct a dress rehearsal for your presentation. Give your presentation completely for practice purposes, as if it were already an emergency. The best thing to do is to get colleagues, friends or family to join in so that you can get honest feedback straight away. Because at this point you still have the opportunity to eliminate mistakes and make adjustments to your presentation.
4) Power outfit
When you give a presentation, you are automatically the center of attention - there is no avoiding that. In order to convince your audience, you should be confident about it. When choosing your outfit, one thing is particularly important: you have to feel comfortable. So it is best to opt for an already “tried and tested” outfit that looks serious, but in which you do not feel disguised and can move freely.
5) Be prepared for questions
You are completely convinced of your lecture and feel well prepared - until critical questions come from the audience for which you were not prepared. To prevent this from happening, you should prepare yourself for possible questions and think about how you would answer them beforehand. It can also help to involve third parties and obtain their opinion on the presentation or on a project.
Giving a presentation: What to keep in mind while doing it
6) Clear voice
You need your voice for the presentation itself and it has to be convincing. Therefore, speak clearly, but most importantly, not speak too quickly. Otherwise important messages are lost in a subordinate clause. Especially if you have to present early in the morning, it can make sense to warm up your voice - you can read about how this works in the relevant blog post.
In the event that the voice fails completely during the presentation, you should always have a glass of water and an ipalat® throat pastille ready.
7) Create tension with volume
What works when children read fairy tales aloud also has an impact on business presentations. By varying the volume of your voice, you can create an arc of tension. So make a conscious attempt to speak a little quieter or louder at the appropriate places in the lecture. But be careful: Such style elements should be used with care so that your presentation does not slip into comedy.
8) Engage the audience
If the goal of your presentation is to convince the audience, it is important that you manage to connect with the audience. A simple means is to make and maintain eye contact with the audience. For this to be possible, speak as freely as possible and not read everything you have to say. Those who dare to interact a little more can address the audience specifically and, for example, call for a vote via a show of hands, let them appreciate a situation or involve the audience emotionally in what is happening through storytelling.
9) Where to put your hands when presenting?
A large part of the success of your presentation depends on body language. What you do with your hands is therefore of enormous importance.
- Do not put your hands in your trouser pockets: This gesture doesn't look casual, but rather as if you didn't know where to put your hands.
- Hands visible and above the belt: Keeping your hands below the belt is called a negative gesture and you should definitely avoid it. It's the same with your hands clasped behind your back. That is why you should always keep your hands visibly above the belt line and use them to deliberately accentuate what is being said.
- Avoid nervous messing around: Rings or other jewelry or a ballpoint pen that you hold in your hand during the lecture tempt you to distract and play around with it. This is a sign of nervousness for the audience.
- The room is yours: As a lecturer, you don't have to stay rooted in one place. If it fits the lecture, you can move around the room and take a seat - even with your hands.
10) Keep Calm
Even if you practice so often beforehand, have thought through your presentation down to the smallest detail and are well prepared, it can happen that you get confused and lose the thread while speaking. That can happen even to professionals and is not the end of the world. The only important thing then is how you deal with the situation. Try to stay calm, take a short break, and if necessary go back a slide to start again. If you take the faux pas lightly, the audience won't hold it against you and you might even gain sympathy points with it.
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