What are the youtube channels for doctor
Doctors on YouTube - How doctors use the social medium as an education and information channel
Anyone who communicates today has to include online channels - this is no longer news. In medical specialist communication, however, the change from print to online is taking place rather slowly. The current LA-MED specialist study shows why the print editions are still so important: As before, specialist magazines are by far the most frequently used source of information for their daily work by chief and senior physicians. Internet and online services are currently still in 5th place. The study also shows, however, that doctors obtain multimedia information and like to use several information channels. The importance of online channels is also gradually increasing, especially among the younger target group. You can already find a lot of medical content on YouTube. And a recent survey shows: Medical clips are not only interesting for patients, but also for medical professionals.
Source: LA-MED specialist study 2018
German doctors have about 8 minutes to talk to a patient. Of course, this is far too little to discuss symptoms and possible therapy options and then to respond to the patient's questions. It is not uncommon for the patient to leave some questions unanswered after the doctor's visit. He can now find many answers on YouTube.
The social network offers videos on a wide variety of medical topics, be it instructions on breast palpation, personal experience reports from affected patients or therapy options. One click is enough and 10 minutes later the patient is smarter. The information is available at any time of the day or night and the patient does not have to get stuck on the phone in queues and answer questions about their health insurance. He receives the information immediately, without making an appointment and without waiting. Of course, these videos are no substitute for a personal visit to the doctor. But demand is increasing - and with it, so is supply.
There are numerous channels of doctors on YouTube with considerable click figures, and the number of subscribers is not infrequently in the mid 5-digit range. Here, the credibility increases proportionally to the expertise. But the videos are not only relevant for patients - medical professionals also use YouTube for information. According to a recent survey, 22 percent of doctors use social networks, both privately and professionally (cf. Healthcare Marketing 8/2018, p. 62). In the case of younger or prospective doctors, the proportion is almost 50 percent - and the trend is rising. Professional news and medical videos are of particular interest to the medical community. And you can find them - exactly - on YouTube.
One of the most famous and successful doctors on YouTube is Doctor Johannes Wimmer. In 3 to 5-minute videos, he discusses medical topics that concern the average patient: what is behind depression, how to avoid high blood pressure or what happens when there is flatulence in the intestines. For example, a video on the topic of “How do I nibble healthily?” Has almost 700,000 views. He has long been a guest on talk shows, appears as an expert in a wide variety of advisory series and meanwhile also has his own (print) magazine, "the very first doctainment magazine in Germany". But he continues to make the videos on YouTube to this day.
Source: Screenshot via Youtube DocMo
Doc Mo's channel “Doc Mo clears up!” Is aimed specifically at medical students. He is still studying medicine himself and, in addition to medical questions, also sheds light on the various modules of the course. For example, articles on doctoral theses, lecturers or physics can be found on his channel. The channel is doing well - its primarily younger target group is sure to be on YouTube.
The increasing use of YouTube by doctors - both as consumers and as producers - is an interesting development that is sure to increase. Pharmaceutical companies in particular should bear this in mind when addressing their target groups. Providing information via video is significantly more time-consuming and costly than traditional PR, for example via press releases.
The current data shows, however, that it is worth it.
Image credits: Banner - Pixabay under Creative Commons Zero License, via pixabay.com
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