How can you track backlinks from Facebook

Linkbaiting: 10 SEO Tricks to Get More Backlinks

It's been a few centuries since alchemists fooled unsuspecting kings into believing they could turn lead into gold. As a rule, things ended badly in two ways: the kings stayed seated on the heavy metal, and the alchemists lost their heads. It works the same way for a good 300 years: Search engine optimization (short: SEO) and search engine marketing (short: SEM) are the alchemy of modernity. With their help, digital sheet metal is to be transformed into Google gold. Can work, but is not always smart ...

➠ Content: This is what awaits you

➠ Content: This is what awaits you

Linkbaiting: Quality does not prevail on its own

Nothing against SEO and SEM. That makes sense at times and can bring you a lot further. Various SEO agencies help their clients with this and make good money from it. And yes: Anyone who publishes content on the Internet today - texts, images, videos - can hardly avoid search engine optimization. Quality does not automatically prevail on the web.

But you should never make the mistake of confusing cause with effect. Content doesn't get better through SEO and disappointed readers don't come back, only crawlers do that. And hopefully you won't write for them ...

So first of all: never succumb to temptation to write for search engines! First come the readers - then the optimization.

10 very legitimate SEO tricks for getting more backlinks

Usually the first thought turns around with SEO Left, left, left. Such references that lead to your website (so-called Inbound links) are the elixir of numerous SEO measures.

But not every link counts with it. Who you targeted Link marketing (also Linkbaiting should operate systematically and focus on high-quality links - i.e. those that fit your own website and its content.

And of course the referring pages should also be valuable: Links from nameless as well as soulless Link farms you should forget about it right away. They tend to devalue your side.

Instead, we recommend the following Linkbaiting Strategies:

  1. Set your own links.

    Before you start collecting external links, always remember to link your own suitable articles - either in the text or at the end of the text with a list of the type “These articles might also be of interest to you”. Don't just link from new to old articles. It can also be worthwhile to strengthen the new publications by adding a new reference to an article that has long been published. Only please specifically - on so-called keywords.

  2. Generate social links.

    The second way to get links is through your own social networks. Do you have a facebook page? A Twitter account? An Instagram or Xing profile? Then link your page there in the profile information or short vitas. Then do the same with your posts. If you then add comments, likes, shares, retweets and repins, you automatically collect what the professional does Social signals or Social trust mentions: Your side gains a lot of credibility with it.

  3. Don't automate links.

    Even if it takes more work: You should insert the social links just mentioned as manually as possible, i.e. link articles to social media by hand, not automatically using a tool. The tip is not that important on Twitter, but even more so on Facebook. Link tools that you can couple with your blog are recognized here - but their entries are discriminated against and shown less often in the timeline.

  4. Build a link network.

    Identify websites that suit you and ask - always personally, never by mass mail - whether they want to network and link more closely with you. But please don't just send a link there and back. That doesn't work and doesn't look good in the eyes of the search engines either. Natural links work differently. Therefore, it is better not to cross-link on home pages, but to link to individual articles. Much more natural - and also better for differentiated link marketing.

  5. Also collect nofollows.

    In the HTML there is the command rel = "nofollow". Translated for search engines this means: Attention, do not follow the link any further and pay attention to it! For example, you can point out a scandalous page without strengthening it at the same time. Today we know: Search engines register such nofollows anyway. They don't have the same value as regular links, but many of them still add value - and they definitely bring traffic. So if you ask others and ask them to link - don't fret if it just turns out to be a nofollow link. Just keep collecting.

  6. Generate link lists.

    What works in networking can't be wrong with linkbaiting: give first, then take. For example, start by creating something like a weekly best-of-blog list and teasing and linking to, say, ten of the best articles from the past week (but which fit your blog topic). Then invite other bloggers to make it a weekly and collaborative series. That means: everyone later contributes their favorite article from their blog and everyone publishes the list (excluding their own) and links each other. Then one more individual text in addition, so that it doesn't all get duplicated - a small citation cartel and link network is ready. On top of that, everyone gives each other readers and links. Every week.

  7. Offer guest posts.

    It is somewhat more complex, but no less effective, to offer guest posts to other blogs and websites. The deal is clear: the other person gets free content, you get at least one link. However, the same applies here: Don't write just any kind of stuff. Think of the readers first and only then think of the SEO. First, because you increase the chances that the guest post will even be taken. Second, because the readers who are so interested may then stop by you more often. As I said: Dear reader than links.

  8. Giving away useful things.

    Infographics have been in bloom for some time. Not entirely by chance, their authors offer these without copyrights. In other words: Anyone can incorporate the graphic into their blog or website. The only condition: it links to the source. Such actions reflect the core of linkbaiting - an English word creation: baiting means something like "bait". The principle also works with particularly provocative articles and theses that trigger calculated controversies. Or - even simpler - with competitions. Infographics, on the other hand, can now be made easily by anyone on the web - without much prior knowledge and free of charge. Infographic tools such as, or PiktoChart help with this. But of course you can also give away other things in exchange for a link: e-books, PDFs, photos ...

  9. Write comments.

    The danger here is to become a spammer. We definitely don't recommend that. But of course you can make your blog better known by leaving high quality (!) Comments on other suitable or popular blogs and websites. No slime, no jelly - a real contribution to the topic. This can be an anecdote from your life, an opposite experience, new and previously forgotten arguments or help that you offer. And not just once, but several times in the course of the discussion or with other articles on this blog. The effect is lasting: the blog operator will get to know and appreciate you because you will first let their blog shine brighter. He will certainly be curious and visit your blog - and it will increase his goodwill to mention and link your articles in the future. But the same applies to its readers: Nobody becomes curious about who is behind a comment of the type “Great article. Thanks." plugged. But whoever really has something valuable to contribute - and repeats it - attracts attention almost magnetically. Only please: only store the link to your page or a special article in the sender ID. Nothing bloggers (and readers) hate like: "Great article, I've already written about it here: http: // ..."

  10. Hold lectures.

    It might sound a bit strange how a talk should lead to links. But he does. I am often engaged as a speaker myself. The effect is the same every time: if the speech was good, people google you and find your blog. If you are on Twitter, Facebook, Google & Co. or even blog yourself, you might even comment on the lecture - and set a link. It is even smarter to then upload (excerpts) the presentation as a video or offer it as a slide share. It's basically like giving away - and attracts links and readers.

Please do not exchange links!

Link exchange works like this: You write to as many other bloggers and site operators as possible, flatter their vanity, make a few general compliments and then offer them that you could link each other. Such link exchange requests are usually as follows:

... while researching on the Internet, I came across your blog, which caught my eye because of its excellent quality and particularly appealing articles. Your site is a real pearl on the net! I am a blogger myself and would therefore like to ask you whether you are interested in a link cooperation or a link exchange. If you are interested ... blablabla ...

To say it in advance: You do not need to send us such link exchange requests - we delete the e-mails unanswered. Especially when they come from typical online marketing managers and have that unmistakably soulless mass mail character. After all, we are not a link trading company. And whoever does not spend time on us than is necessary for a mass mailing, exposes his hypocritical admiration as a pure means to an end. As Leonardo diCaprio puts it so beautifully in the great film “Blood Diamond”: “I like to be kissed before I get fucked.” That's pretty much it.

But we also advise against exchanging links: Firstly, because you come out as a beggar and highwayman to your own kind, i.e. bloggers, right from the start. Second, because such cross links, if they are not used skilfully, have long been recognized by search engines and are therefore hardly relevant to SEO.

External linking: what do natural links look like?

Even if this article is primarily about that To get from external links At the same time, you should know how to do the reverse on your blog link properly externally. In this context, professionals also speak of natural linking. Everything else looks dangerous in the eyes of Google & Co. like bought links - and that would penalize both sides ...

So what do natural links look like?

First of all, a few basics in the form of a glossary:


  • Internal (inbound) links

    So links that refer to other pages of your own domain. Such internal links are also extremely important for a blog. First, because it makes it easier for readers to find further articles. But also because the site is becoming more networked overall - also an indication of strong sites. You can also find an example of this at the end of this article.

  • External (outbound) links

    These links lead to a different URL, i.e. out of your own blog and to an external page.

  • Anchor text

    An anchor text is any word or phrase that is linked in the article. So roughly speaking what is usually found on websites underlined is and what can be clicked on.

  • Backlinks

    These are links from one website to another domain. Backlinks are the currency among blogs and are good form in the blogosphere. Anyone who quotes from other blogs should name and link their sources. It should be noted, however, that the anchor text varies. Link texts in the same wording are typical for link spam.

  • Moneykeyword

    So-called money keywords (which can sometimes be several words in a row) were used in the past to push a commercial page up in the search engine lists. An insurance company that wanted to be found with your occupational disability policy, for example, bought links where the word went Occupational disability insurance was linked, alternatively: Take out disability insurance. Today a deadly sin, as this is exactly how link spam and bought links look like. You can link in this way within your site - but never to the outside, please.

Penguin 2.0, one of the numerous Google updates in the search algorithm, aimed primarily against link spam and link trading. So unnatural link building. Google has nothing against links, on the contrary: They are still an important asset on the Internet and also continue to be an important measure for the relevance of blogs and websites. That's exactly what makes them so interesting for SEOs. But they should be set in a natural way - and not manipulatively or financially motivated.

For bloggers, this means above all checking their own link patterns and avoiding anything that looks like manipulation as much as possible. Therefore, the following list can never be complete - after all, there are countless ways in which external articles can be linked. And everyone does it differently - of course. So if you have one in your articles always the same link scheme using the same keywords over and over again makes your site at least suspicious. Only the other way around does a shoe become out of it: the greater the variance, the more natural.

You can go in the following ways:

  • Natural quotes

    Typical of blogs: You quote other blogs and bloggers. In this case, it is customary to name and link the source. So if you were to pick up fragments from this article, for example, the following anchor texts would be Naturally and legitimate (the underlined passages would then be provided with the link to this URL):

    …how Jochen Mai writes in the career bible: „…“
    ... found in the Career bible:
    …found on
    ... write the authors, for example here.

    These are only four examples now, there are of course more options. But the principle behind it is the same: Because the link to the URL… you can easily name this address in the anchor text, as well as the author or both together. The variant with the anchor text "here" (also in capital letters: HERE) is also a common one in blogs. Variants of this are: “read on here” or “this way”. Everything is fine and correct.

  • Domain links

    Quite a few bloggers review products or even recommend them for purchase. There's nothing wrong with that as long as the rating was honest and not bought. However, such articles are often used to accommodate purchase links. It is not uncommon for this to be a deal with the manufacturer who made the product available for testing. He does not have any influence on the rating, but he would love to have a link for it.

    It would be fatal to use Moneykeywords here again. For example, “buy lipsticks online” from a cosmetics manufacturer or link something like that. Fatal. What is completely okay, on the other hand, is to name the manufacturer by name and link it. Like this:

    ... can be found on, for example Amazon
    ... can be found on, for example
    ... I found the lipstick among other things here.

    As you can see, you can work flexibly with the term “here”. But: Don't overdo it (see above). From now on, adding the anchor text HERE to all outbound links, firstly, does not necessarily make the article more reader-friendly and, secondly, at some point it will no longer be a natural link, because the variance is fluttering.

  • Source link lists

    You may be familiar with this from academic papers or books: At the end, all sources are named and enumerated in an (often alphabetical) list. This is also a natural type of link. Instead of including external links within the article, you can also deliberately put them at the end and publish them as a list. For example under the heading "Sources" or "Further Articles". Concrete:


    • Headline from the linked website
    • Title of the linked PDF document
    • Matching blog article about it

    Personally, I would not use or recommend the headline "Further links". It is obvious that these are links. And somehow I wouldn't have a good feeling about it ... But it's just a feeling.

  • Link phrases

    When networking online, entire sentences, subordinate clauses or parts of sentences can be provided with a hyperlink. They can then also contain a so-called money keyword - but not exclusively.As I said at the beginning, that should vary. Some examples:

    ... this is how researchers working with Einstein found out that everything is relative.
    ... has the colleague published an infographic on this on his blogthat shows ...
    ... experts are still arguing, whether or not young professionals need disability insurance.

    In the last example, the aforementioned policy is the classic money keyword. I would not recommend linking parts of sentences or phrases that have an advertising character as a result of the link. In the example above, only the words need disability insurance to link. That reads suspiciously again after Kauflink, because it is an advertising statement. You should categorically reject such a thing. We do that too, by the way.

That in mind Of course, the tips also apply to everyone who does linkbaiting with guest articles, infographics or other content: Please do not try to smuggle links into your content according to old schemes (and immediately change the agency that still sells you such a cheese!). Be open with links, be revealing and variable with anchor texts - but above all: offer only high-quality content.

Only in this way will both win in the end: Pages that shine with good content - and pass it on to the links they contain.

[Photo credit: astephan by]
★★★★★ Rating: 4.94 / 5 - 7495 ratings.
January 27, 2021Author: Jochen Mai

Jochen Mai is the founder and editor-in-chief of the career bible. The author of several books lectures at the TH Köln and is a sought-after keynote speaker, coach and consultant.

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