How can I improve my product list

Improve product details

Imaginative product descriptions

When describing your product, you should include some important product characteristics under the bullet points. However, you should not limit yourself to a simple and concise description. With well-written product descriptions, the customer can get an idea of ​​the product and its use. Put yourself in the shoes of your customers: What would customers perceive, feel, think, want if they touched them? Information about the appearance, use and benefits of the product can inspire the customer. This is the closest you can get to an in-store shopping experience.

Avoid overly simplified descriptions, such as B .:

Example No. 1:

Robust microphone for sound professionals.

Example no.2:

Washable linen trousers with imitation suede embellishment on the back.

Examples of solid, compelling descriptions:

Example No. 1

In the tradition of the SM58®, the Beta 58A dynamic microphone has become a popular choice with singers and touring sound professionals. The Shure Beta 58A is a dynamic vocal microphone of the upper performance class with supercardioid polar pattern and designed for professional sound reinforcement and project studio recording. It has pure supercardioid properties over the entire frequency range. This ensures a high gain before the feedback, maximum isolation from other noise sources and minimal deviations in timbre. The Beta 58A has a developed frequency range that is ideal for closeup singing. The excellent performance of this microphone is not affected by careless handling. It is protected from damage by the stable construction, the tried and tested vibration damper and the mesh cap made of hardened steel. Typical areas of application for the Beta 58A are lead vocals, backup vocals and lectures.

Example no.2:

With their cut for active wear, these pure cotton canvas trousers are probably the toughest and most comfortable trousers you have ever worn. The washable imitation suede decoration on the back pockets and the D-ring clasp ensure even more durability and comfort. Available in brown, green, khaki or stone. Washable. Imported.