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Do you want to become a blogger? 10 important requirements to be really successful

You made the decision to become a blogger.

Or maybe you already have a blog and are wondering why you are not getting the results you want with it yet.

Then you should check whether you also meet the following 10 requirements in order to be successful with blogging in the long term.

But don't worry if you can't tick all of them:

What is not can ultimately still be!

I also had to struggle with points 7 and 8 for a long time ...

1. You are an expert in something

As a blogger, you solve problems. Provides knowledge. You teach others something.

To do this, you have to have an important prerequisite: You have to be an expert in the field you want to blog about.

Otherwise your credibility is not far off.

But to calm you down:

You don't have to be a star chef to blog about cooking either. Or famous literary critic to write book reviews. You also don't need to have any formal education, degree, or work experience in what you write about.

It is enough that you have a more relative Are an expert. This means that you know more about a topic than the people you want to reach with your blog.

That said, if you're targeting beginners, you should be more advanced. If you are targeting advanced users, you should be a professional, etc.

2. You can handle criticism

Anyone who blogs always exposes himself to a certain extent and makes himself vulnerable.

You have to expect that your views will meet with criticism from time to time and that a strong headwind will sometimes blow in your face.

It is therefore very important that you can deal with criticism and not take everything personally.

Otherwise you are constantly on the defensive, which inhibits your creativity and makes blogging a torture.

But, thank God, you can learn how to deal with criticism correctly.

I have z. B. these two books helped:

3. You enjoy writing

As a blogger, a huge part of your job is to write.

And not only for blog articles, but z. B. also for newsletters, social media posts or e-books.

So if you don't enjoy writing, keep your fingers off blogging (or consider becoming a podcaster, vlogger or blogger on Instagram)

4. You don't just enjoy writing

As a blogger, however, you don't just write your own thoughts on the web and that's it.

Bloggers are jack-of-all-trades who fight on many fronts and need to acquire knowledge in many different areas.

They are also:

  • Photographers
  • Vlogger
  • Podcasters
  • Photo models
  • Forum moderators and administrators
  • Social media manager
  • SEO manager
  • Web designer (or even web developer)
  • Webmaster (or even server administrator)

That means that it's not enough just to enjoy writing.

You also need to be willing to relate to other things, such as B. to deal with social media, technical things or photography. Things that you may not, or may not, suit you.

5. You have no problem working alone on the computer

Blogging is varied. But:

As a blogger, you will spend most of your working time on the computer.

Alone. Without work colleagues and without a boss to kick your butt.

So if you have a problem with being alone, if you don't like screen work, or if you lack intrinsic motivation, think twice about whether you really want to become a blogger.

6. You are ready to invest money

As a blogger, you don't need a lot of start-up capital.

All you need to get started is a hosting package.

And for just € 5-10 a month you can get really well-equipped hosting packages:

Most bloggers will probably get on with $ 10 a month for the first 5 years, even if they get 10,000, 50,000 or 100,000 visitors a month. Because even cheap hosting packages offer a surprising amount of performance, as you can see in my detailed web hosting comparison.


If you want your blog to become a serious business and you want to make a living from blogging, then you have to be willing to invest significantly more money.

For example for:

  • Tools and software (image editing, social media planning, etc.)
  • WordPress plugins and themes
  • Outsourcing of taxes and accounting
  • Professional logo design
  • A laptop or desktop PC
  • A good microphone (e.g. for video tutorials or podcasts)
  • A good camera and accessories

Don't be a penny pincher, otherwise you won't get very far with blogging!

7. You are patient

Blogging is a marathon, not a sprint.

You mustn't be under the illusion that you are going online with your blog, that you are publishing a few articles and that there are streams of readers within a few days or weeks.

Nobody was waiting for you. And nobody will be interested in you from now on!

Building a large regular readership, let alone being able to make a living from your blog, can take a long time.

For at least the first year or two, expect to put a lot of work into your blog and get little out of it.

8. You are a team player

Bloggers are not lone fighters!

You don't write for yourself, but for your readers. You are not solving your own problems, but those of your readers.

In addition, it is very important as a blogger to network:

You can become successful as a blogger much faster and make your blog better known if you make contacts with other bloggers!

You help other bloggers, they help you. You mention them, they mention you. You link them, they link you.

9. You have time to blog regularly

If you want to become a (successful) blogger, you need one thing above all:

Enough time.

Don't have at least 10-15 hours a week to take care of your blog?

Or are you not ready to take this time and do without other things?

Then you have to expect that your blog will only grow slowly. And you're slow to develop as a blogger.

And it would be fatal, especially in the labor-intensive early stages of your blog.

10. You have the support of friends, family and partners

Of course, a lack of support from your friends, family, and partner shouldn't necessarily keep you from blogging.

But it's always better to have the support of the people who are most important to you!

It is well known that sailing with a tailwind is easier and leads to your goal faster than cruising through a headwind.

All right! But how am I actually going to be a blogger?

When you this If have clarified, and you meet all or most of the requirements, you can ask for that How To take care of.

The best place to start is on my Create a Blog: The Ultimate Beginner's Guide.

There I will explain step by step how you can create your own blog, e.g. B. how to find the right blog topic and a suitable blog name and how to host your blog yourself.


Here you will find answers to frequently asked questions about blogging:

1. How long does it take to make a living from blogging?

There is no general answer to the question.

It depends on many factors, such as: B. the selection of your niche, the time you invested, previous experience, your personal motivation, whether you have a mentor or a mastermind group, etc.

In 2011, within 8 months, I managed to make a living from blogging and quit my job as a translator. Without a mentor and without prior knowledge.

However, the conditions were even simpler back then.

2. How can I earn money as a blogger?

There are many different ways to make money blogging, such as: B .:

  1. Cooperations / sponsored posts
  2. Affiliate marketing
  3. Coaching and advice
  4. Advertising banners
  5. Link sale or rent
  6. Offering online courses, e-books or other digital products
  7. VG word
  8. Offering services
  9. to collect donations
  10. Organize events (e.g. conferences or workshops)

If you want to learn even more about how to make money from a blog, check out my article 14 Ways To Make Money From Your Blog (That Work, too).

3. On which platforms can you blog?

The most popular blog platforms include:

If you want to run a purely private blog, I recommend It's easy to set up and it's free.

Are you planning to earn money with your blog or would you like to use it to advertise your company, your products or your services?

Then take You have a lot more freedom of design.

You can find out more about this in my article Create a Blog: The Ultimate Guide for Beginners.

4. How do I become a blogger on Instagram?

Blogging on Instagram is different from “regular blogging” in a number of ways.

You can find out how you can gain a foothold on Instagram and get known in our guide What really works to get more Instagram followers?