How does Klout get Facebook data

Klout Score

What is the Klout Score?

Klout is a website and mobile app that uses social media analytics to provide users with theKlout Score" to rate. When determining user score, Klout measures the size of a user's social media network and correlates the created content to measure how other users interact with that content.

Klout uses Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube and Wikipedia data to create Klout user profiles that have been assigned a unique Klout Score. Klout scores range from 1 to 100. Higher scores correspond to a higher ranking of the breadth and strength of social influence on the Internet. While all Twitter users are assigned a score, users who register with Klout can link multiple social networks, from which network data is then aggregated in order to influence the user's Klout score.

The methodology

Klout measures impact by using data points from Twitter like number of followers, retweets, list memberships, how many spam / dead accounts they track, how influential are the people they retweet and unique mentions. This information is combined with data from a number of other social networks and interactions to create the Klout Score. The social networks that influence a user's Klout Score are Twitter, Facebook, Google+, LinkedIn, YouTube, Instagram and Klout itself as well as Wikipedia. Other accounts such as Flickr, Blogger, Tumblr,, WordPress and Bing can also be linked by users, but these have not been included in the Klout Score since March 2013.

Klout scores are complemented by three nominally more specific measures, which Klout as "true range", "Amplification factor" and "Network Impact" designated. Real reach is based on the size of a user's engaged viewers who actively participate in the user's messages. The amplification factor relates to the likelihood that your own messages will generate actions such as retweets, mentions, likes and comments. The network influence reflects the calculated influence value of a person's engaged audience.

How the Klout Score is calculated

Many people complain about Klout's lack of transparency and inaccuracy because they don't know how the Klout score is calculated. However, transparency has now been dramatically improved. Klout is now showing them past interactions from the social networks that contribute to the score. As with most things in life, Klout is not 100% accurate. However, the page is accurate enough to indicate whether one is interactive, influential, and engaged in the networks.

What is the score?

The score is calculated by 400 signals over 10 different networks be tracked over a period of 90 days. The social media activity from four months ago does not affect the current score.

If you get likes, approvals, and comments on the content you've created, it indicates that your content has piqued interest. If you've received mentions, it's an indicator that others are interacting with you, which also adds to your score.
The number of retweets and mentions you get on Twitter is an important factor in your score. Placement on the list is also helpful for score. The number of followers has very little impact. However, it is recommended to have more followers than users you are following, as long as the followers are real active accounts
All +1, comments, mentions and approvals that you get from your own Google Plus content play a role in the Klout score. Like Twitter, the number of followers doesn't add much to your score. It's important to remember that the content shared must be public. Klout does not read contributions to individual circles.
Likes, comments and mentions on the Instagram content contribute to the rating.


If you have a Wikipedia page, your score is higher because a Wikipedia page indicates that you are also influential offline.