College students can get food stamps

Top Brands That College Students Reach Effectively

U of O students are back on campus for a welcome week and our hometown Eugene is full of school spirit and nervous excitement (Go Ducks!). One of our interns from this summer, Casey, is staying with SheerID as a guest blogger. Woo-hoo! Look out for more insightful posts on college marketing (like this one) from an actual student's point of view.


College students appear to be a relatively untapped market. Sure, a few big brands try and offer various back-to-school offers in hopes of seducing buyers, but then the offers fade away and so does the effective marketing (if any). However, some brands have year-round deals for college students, and some brands make the perks and discounts so easy that you can't help but take advantage of them.

My personal favorite is the brand that not only makes my life easier by not making me jump through hoops to prove that I'm a student, but it also has a really useful proposition. Below are some examples of my top deals on effective campus marketing and deals, as well as big brands targeting college students correctly.

Bed bath and beyond:

For all of the nervous newbies out there moving to a new school, Bed Bath and Beyond offers an easy solution to dragging all that new dorm furniture to another state or city. Via the online Shop for College tab or simply through the local Bed Bath and Beyond, students can select the items they wish to purchase and either select an advanced shipping date when checking out, or simply pick up the packaged items and get them ready at the store closest to their new school. I wish I had known that as a newbie I wouldn't have to pile all of my things in a van.

Banana Republic:

Did you know that Banana Republic offers college students discounts all year round? Neither did I until a few months ago. The rule is: always carry your student ID with you. This piece of plastic is a golden ticket to savings, Banana Republic is no exception. Students can show their ID and receive a 15 percent discount on their purchase. Sure, that's not that much, and Banana Republic can certainly be pricey, but when a key interview or brand new internship is emerging, it's worth it. The only thing that could improve the Banana Republic student discount? If they offered it Active!

Red Bull, HP and Samsung:

Sure, these brands don't seem to have much in common at first, but they sure do one thing right: basic marketing. Every year I've seen at least one Red Bull, HP or Samsung booth on campus. Red Bull is always there to hand out drinks during freshman orientation, and I've seen both Samsung and HP this year that students can test with and play with tablets or phones. I saw lots of students walking around playing with fun devices and this booth was definitely the main reason I knew Samsung was bringing a new phone to the market.

Of course, these brands are just a few of the many that offer students useful discounts, freebies, or effective marketing. The rest will be saved for a later blog post. I just go like this: if you have a booth on campus, college students will likely remember you if your discount only includes the need for student ID (or just online or mobile student verification), and it will all year round offered, students will use it, and if you make it easier to move around you can definitely expect students to take advantage of it.