Which is the best twitter management tool
5 tools that will increase your Twitter engagement overnight
With over 320 million active users per month, you should definitely pay attention to Twitter.
Whether you're chasing local traffic and customers, or offering global services, you need to use social media to your advantage.
When Twitter users follow and interact with a company, it helps maintain brand engagement. Take a look at the following statistics:
- 42% of users rely on Twitter to learn more about products and services.
- 21% of users share their opinion on Twitter.
- 19% of users search for customer service on the platform.
Even if you use Twitter properly, share content, and interact with your favorite brands and influencers, there is no guarantee of success.
Twitter recommends setting goals for your marketing strategy. Everything is based on one keyword: engagement.
How many people “retweet” or “favor” your content? How many click on the links on your website or blog?
If you don't know how to improve your Twitter engagement, spending a lot of time on the social network can be frustrating. Again, it's all about results. This article is designed to help you increase your Twitter engagement.
Before implementing any Twitter strategy, make sure that you ...
- Check your Twitter account to see your engagement so far.
- Make a note of the types of posts that got the highest engagement rate.
- Watching your competitors to get a better idea of what works (and what doesn't) for them.
Once you're working on this, it's time to incorporate these five tools into your Twitter strategy. Each one can help improve your engagement overnight.
Here we go!
1. Twitter Analytics- Twitter's official analytics tool is a good place to start if you want to understand your audience, past successes and failures, and how you can improve engagement.
I myself use several tools to increase engagement and create value for my followers, but the analytics tool is often used as the basis for many decisions.
Here are some of the benefits of Twitter Analytics:
- Easily accessible and understandable.
- 100% accurate.
- Built-in tools to save time and improve efficiency.
- Several areas that give you an overview of your account.
Here is an example of what the top of your page looks like:
Knowing these three categories can help you improve engagement. As long as quality is your number one priority, lots of tweets are always the better choice.
Start at the top left. You're seeing a 500% increase in tweets over the past 28 days. With such a high increase, it is not surprising that the number of tweet impressions and profile visits has also increased.
With just six tweets, the user saw a sharp increase in impressions and profile visits, which has led to more engagement opportunities.
Further down on the page you can see the past highlights broken down into months. One of my favorite sections for engagement are the "Top Followers." Here you can find out who your top followers are in each month.
From an engagement perspective, you should pay attention to how many followers a user has. In this example, the top follower has almost 40,000 own followers. Wouldn't it make sense to include this person in a tweet? You can hope that the person will share the tweet with their audience, increasing your engagement and reach.
Don't forget to check your monthly summary throughout the month, and especially at the end of the month.
This exemplary summary might not be particularly impressive in terms of the number of tweets, but there is still something positive to note for a low-activity user:
- An average of 400+ impressions per tweet.
- 18 new followers with just three tweets.
- Almost 4 mentions per tweet on average.
If these averages are right across the board, increasing the number of tweets can have a powerful impact on engagement results for that user. If three tweets already got 11 mentions and 18 new followers, 30 tweets could result in over 100 mentions.
The official analysis tool proves that the data on your account is very easy to understand.
You need to provide quality advice and updates. You need a strategy that works. And you have to tweet regularly.
With the help of this tool, you can see a snapshot of your activities while at the same time keeping you up to date on the top followers, top tweets, top mentions and more.
2. BuzzSumo- Millions of blog entries are published every day. The same goes for updates on social networks. If you want to improve your Twitter engagement, you need to focus on what works best for you and your competition.
The BuzzSumo summary shows you what this tool is about:
"Analyze which content works best for a topic or your competitor."
Once you know what content works best, you can take advantage of that to increase engagement when you post on Twitter. Let's take a closer look at how that works.
Enter a phrase in the search bar. In this example I used "social media marketing".
Here is the left side of the results page:
Here is a long list of content that will work best for your key phrase. Pay attention to the heading, url and date.
The most important data can be found on the right-hand side of the results page:
This is where you can see how well each of the top posts are performing on social media. In this example, the top post has 3,500 Twitter shares. Even the third post creates almost 500 shares.
If you're planning on using more than just Twitter to get audience engagement, pay attention to the other columns as well, as well as the total number of shares.
A simple BuzzSumo search will help you:
- Determine which headlines are getting the best responses on social media.
- Check how well each post is performing on social media by looking at Twitter.
- Learn more about the number of backlinks and who is sharing them.
When it comes to engagement on Twitter, click on the “Show Shares” icon. (You must use BuzzSumo-Pro to access this tool).
For each person who shares your content, you will be shown:
Now is the time to take advantage of this data. To do this, you should use the following steps:
- Create a blog post based on the top posts for your keyword.
- Find the top sharers with the competition analysis.
- Try to reach these people with Twitter and email and introduce them to your content.
You can't reach everyone, so watch out for the top sharers. Focus on reaching the influencers with the most followers and the highest retweet rates.
Your only goal is to be recognized by these users. The top sharer in the screenshot above has more than 274,000 followers with a retweet rate of 11%. The second on the list is a user with around 276,000 followers and a retweet rate of 44%.
If one of these users shares your update, it will be shown to over a quarter of a million people. This retweet can work wonders for your Twitter engagement.
Pro tip: Try analyzing your top competitors. Here is an example:
Entering “NeilPatel.com” produces the following results.
My competitors, or anyone who wants to take a closer look at the social performance of my content, can use BuzzSumo to find out more.
In this case, it becomes clear that the top post has more than 3,000 shares. Can you write content that exceeds mine? If you can do that, you could get similar social media results with nearly 500 Twitter shares.
3. TwitHelper - With 140 characters available, Twitter forces you to get to the point. And that has its advantages.
What you have to say is of course important. But the way you say it will also affect your results. Using a good quality image can mean the difference between a totally good engagement and none at all.
With TwitHelper you can create images that are ready in seconds to be shared on Twitter. This service claims that tweets with pictures get 150% more retweets.
There are other, similar statistics. Buffer notes that "Twitter with images got 2x higher engagement rates than tweets without."
Twitter even makes it clear that the use of photos can increase engagement and says: "Photos lead to an average of 35% more retweets."
Enough statistics. You now know that images can increase engagement and open new doors.
There are three steps to follow when creating Twitter images with TwitHelper. Let's take a quick look at each step:
1. Choose a background image or upload your own. This is the "basis" of your picture and TwitHelper provides millions of copyright-free photos.
Maybe you share a cat game.
With thousands of photos, you have a large selection for all topics.
Professional tip: Don't be afraid to use the ‘Upload your own picture’ function if you have taken a photo yourself.
2. Insert your text. Optionally, you can also insert text and place it over the picture. To stay with the Gatze example:
You may also want to include the title of your blog post in the image. Or maybe you have something completely different in mind. Whatever you have in mind, it can be implemented quickly.
To make your image and text more appealing, you should try different fonts:
If you make the text bold, your picture will get more attention. Using the Passion One font can add a little more humor to the image.
It only takes a few seconds to scroll from one font to another. So don't hesitate and take a look at the different fonts.
3. Tweet the picture. Once your picture is ready, it's time to share it with your audience. There are two options:
- Download the image and share it directly on Twitter by embedding it in the post.
- Share the picture directly on Twitter.
With the second option, you will land on this page:
If you've given the TwitHelper app permission, you can quickly tweet new images without having to download them.
There is no gray area when using images on Twitter. It works. Even if I don't apply it to every tweet. When I do, the engagement is usually higher. Here's an example:
After 20 hours, this tweet has 40 retweets and 50 favorites.
Pro tip: Not all images are created the same way. Mix up the different approaches to see which image works best.
TwitHelper can play a huge role in improving your Twitter engagement, but only if you use it to your advantage.
4. Hootsuite- Over 10 million people use Hootsuite to support their social media strategy.
To take full advantage of this tool, it is imperative to use some of the many Hootsuite engagement features.
One of the most important reasons to use Twitter is to get followers. So you want to get your audience engaged as often as possible.
As the number of followers grows, so do the engagement opportunities and it becomes more difficult to stay on track. That's why Hootsuite is a popular tool with social media marketers.
The tool offers the following for engagement:
- Reply to messages and mentions with just one click. You can keep track of who is interacting with you, while all of your team members can easily respond at the same time.
- Identify your target audience. Are there certain people you want to interact with? Hootsuite allows you to create, import and share lists.
- The use of prepared answers. This function is particularly useful for customer service. Frequent questions can be answered quickly.
This screenshot shows how easily Hootsuite works:
You should pay attention to the second column. There the user will find all of his current Twitter mentions.
If you have a good command of your Hootsuite dashboard and check the updates often, you won't miss a mention. So you can react faster to what your brand benefits from.
Pro tip: A mention is always a good thing, but don't be satisfied with it. If the opportunity arises to start a conversation, make use of it.
Hootsuite also offers three additional features for ongoing engagement:
1. Manage the engagement workflow. Hootsuite describes it this way:
"Reflect your existing workflows so that people can see the posts that are relevant to them - this ensures reactive engagement and never misses a message."
This is an extremely helpful tool because missed messages are bad for engagement.
2. Track your interactions. Do you not remember if you have already spoken to a contact? Are you afraid of forgetting what you've already talked about?
With this tool you can keep track of all interactions so that conversations are never overlooked or forgotten. This is especially important for companies where a whole team is taking care of social media marketing. It guarantees overarching continuity.
3. Search by location or language. Monitor, monitor, monitor. That's a big part of Twitter's success.
Hootsuite provides tools for monitoring conversations from one side of the planet to the other - both audience and voice.
Professional tip: With this function you can better understand where your audience is and you can thus better position yourself geographically.
Hootsuite is often viewed as a pure social media management tool. It's much more than that, though. As the features above show, it can help improve engagement without making major changes to your current strategy.
5. Riffle- This free tool from CrowdRiff, offers both insights and analysis of Twitter engagement in real time.
Riffle is based on the assumption that interactions on Twitter should be "more personal and meaningful." Hardly anyone will contradict this statement.
Everyone has a list of influencers they'd like to connect with on Twitter. Riffle helps individuals and brands establish a relationship with any user instantly. It also provides insights into the potential value of a contact so you can prioritize engagement.
I heard someone say that Twitter is all about posting as much as possible and waiting for something to hang on. I can't really agree with that.
For example, if you want to reach people in technology, do you tweet as often as possible every day to reach influencers? That is totally wrong. There is a better way, and Riffle can help you with that.
Here are two points that you should take a closer look at:
- It was created for social media marketers. Find influencers in your industry, learn more about each and every one of them, and gather information about your competitors.
- The customer service component. Sometimes engagement is more about customer service and less about reach. Riffle has the right tools to personalize every conversation, helping you build your brand and improve the experience for every customer.
Suppose Starbucks is your competitor. Riffle offers you deep insights into their activities on Twitter. You can also use the tool for your own brand (which you probably start with).
The riffle dashboard has many important functions. But three are particularly important for the commitment:
1. Indispensable statistics. Statistics are available to you that are essential for your account. You can see the number of tweets, the number of users the brand is following, and the number of their followers.
2. Engagement assessments. Starbucks is a big brand with a lot of followers. That's why engagement is never the problem. Each tweet is shared an average of 657.5 times. Each tweet is also favored an average of 980.1 times.
It is important to understand how much success you have had so far so that you can review your progress later.In the case of Starbucks, the brand might aim to increase the retweet average to 700 and the average of favorites to 1,000.
3. Personalized icebreakers. Riffle describes the following function as a personal icebreaker. It provides insights into what works best in terms of hashtags and mentions.
For example, a Starbucks competitor might use some of these top hashtags to improve their own engagement. The brand could also name the users who interact with Starbucks most often and hope to get noticed.
4. Usage rates and activity. Do you remember my story about the guy who said you just have to tweet as much as you can? Riffle could bring some clarity to his Twitter strategy. This screenshot shows how:
There are three things to keep in mind:
- The average number of tweets per day.
- The average number of weekly tweets broken down into days.
- The number of tweets in a given time period (eight days, for example).
If 50 tweets a day get good engagement, maybe 75 is even better. Riffle can help you answer this question by tracking results. So you can finally stop guessing.
Riffle can increase engagement with your brand and keep an eye on your competition. A testimonial on the website agrees with me and explains:
“Riffle from CrowdRiff is a key social sales tool for my team. This app helps optimize engagement and sales funnel.
Since the average user follows at least five companies on Twitter, you don't have to doubt that there are people out there who are interested in what you have to say. They exist. You just have to find it.
Hopefully the five tools above will help you build your Twitter audience and, more importantly, increase your followers' engagement.
As you read this article, you might be thinking “it only works for big brands that already have a lot of followers”. Don't let this thought discourage you. The tools can help anyone increase engagement on Twitter.
The tools and advice I've shared with you are simply steps to better engage with your followers.
The current number of your followers does not matter. Neither is the approach you have taken so far. If you feel like it, you can use these tools and in this way increase your engagement overnight.
Are there any other tools you would add to the list? Which engagement strategies have worked best for you?
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