Why is red the color of love

How colors work

Colors can have very different effects on our psyche.
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"When we choose our clothes in the morning, we are already unconsciously reacting to our respective moods and needs," says Ingrid Kraaz von Rohr, alternative practitioner and author of the book "Color therapy. The basic knowledge about the effects and use of colors." The colors we choose reflected our inner state or showed which color is necessary to achieve harmony and balance. An observation that psychologists found confirmed in tests.

Colors make up for a lack of energies

Color therapists go one step further: Since colors have different wavelengths, they can be used specifically to compensate for energy deficits. Doctors and naturopaths use colored light or color filters for this purpose. But we too often unconsciously reach for the color whose energy we lack. Suddenly a yellow flower delights us, we buy a green houseplant, we really want to eat red tomatoes.

Advertising uses color effects

Colors create feelings and moods. Advertising psychologists, for example, take advantage of this. That is why deep-freeze packaging is usually blue, as a sign of freshness and coolness. Tabloids work with a lot of red. That draws attention, stands for the joy of opinion and a certain aggressiveness. Expensive shops use black to signal refinement and elegance. Saunas and day spas use different colors, depending on whether they are relaxation or active zones.

Colors and how they work

  • Yellow: The brightest and most cheerful of the colors stands for a good mood. Yellow stimulates the brain, makes you alert, clear your head and strengthens the nervous system. Ideal for the office or study.
  • Red: The most dynamic, but also the most aggressive color. Red stands for love, passion and vitality. Too much red makes you irritable, creates stress and anger. Red can lead to restless nights in the bedroom. But red socks keep you warm.
  • Blue: A deep color that creates a calm, relaxed atmosphere. Blue is the color of intuition and communication, of holism and connectedness. Blue can have a relaxing effect on insomnia.
  • green: Is considered the color of calm, security and hope. It is the most common color found in nature. First aid against stress: surround yourself with plants.
  • Orange: A color that cheers up and activates. Orange stimulates the appetite, promotes sociability and cohesion. That's why it's so popular in restaurants. Orange also helps with nervous exhaustion.
  • Violet: Stands for spirit and spirituality. Violet is supposed to promote mental balance and determination, and can also have a mystical effect. A violet that is too intense creates an oppressive, sacred mood.
  • Turquoise: Looks cool and refreshing. Turquoise promotes creative creativity, creates mental clarity and increases linguistic expression. Good as a background color on the computer screen.
  • Brown: Grounds and gives off warmth. Braun expresses a deep longing for security, up to and including the suppression of feelings and fear of the outside world. It also stands for undemanding.
  • White: The color stands for purity, innocence and cleanliness, but also for spirituality, angels and the divine principle. Pure white often looks hard and cold, off-white is cheaper.
  • Black: Appears distant and heavy, conveys seriousness, also dignity and elegance. As a mourning color, it can also make you moody.
  • Gold: Is associated with sun and wealth. Gold gives strength and inspiration. It helps against fear, insecurity and indifference.
  • Silver: The color harmonizes and has a cleansing effect, opening up media skills. Too much silver is said to encourage talkativeness and falsehood.

The first impression counts. This is what your clothes say about you:

  • red A few swabs can improve your mood. Too much red, however, indicates a lack of vitality. Women should avoid red clothes at work; it makes them look very feminine and distracts men from their expertise.
  • blue A light blue calms others. This is good for arguments. A dark blue indicates seriousness. That is why it is so popular in business. But in addition to durability, a dark blue outfit can also indicate vulnerability and radiate aloofness and coolness.
  • turquoise A turquoise shirt or blouse makes you look fresh and lively. The color signals clarity and creativity. A turquoise scarf, for example, is intended to strengthen language skills during lectures.
  • pink As a delicate color, it emphasizes the need for compassion and gentleness. However, pink also has a slightly cheesy and sticky-sweet effect. As the favorite color of many little girls, it can only be recommended to women to a limited extent.
  • yellow Associates a cheerful, open being. According to color experts, yellow expresses will and personality. Too much, however, indicates that achievement and recognition are overrated.
  • green Those who wear green convey consistency and the desire for harmony. Green indicates self-confidence and independence. According to the color therapists, those who do not want to be so obvious about it can simply wear a green undershirt.
  • black Black clothing is supposed to make you look slimmer. Women in particular appreciate that. Too much black can in fact give a gloomy impression. It's not for nothing that punk stands for chaos and destruction.
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