Which program for designing emails

The 6 best tools for designing email templates

As is well known, a picture is worth a thousand words. 83% of what we learn as humans are visual.

This is why it has become imperative for every marketer to be able to communicate ideas without words.

Given that images generate interest and motivation from consumers, creating email templates that will attract attention and stick with your contacts seems to be an indispensable part of your email strategy.

In this article you will find out our 6 recommended tools for creating professional email templates quickly and without any knowledge of HTML or CSS.

To help you create visual content for your email, we've rounded up some of our most popular tools that you can use to create eye-catching graphic content. So if your graphic designer is on vacation or needs a hand, whatever your level of experience, you can write an email yourself.

Unsplash: find pictures for emails

Attractive newsletters and other marketing emails without pictures? It's hard to imagine. But where do you get professional photographs and other images for newsletters and co. If you don't have the internal resources yourself?

This is where image databases come into play.

There are a large number of image databases on the Internet. Our favorite is Unsplash. We ourselves use Unsplash to find suitable header images for our blog articles, guides, studies and case studies. We also use this to spice up our own newsletter in terms of design.

There is a large selection of high quality and modern photographs on a wide variety of subjects, completely free of copyrights and all with excellent resolution. The individual images are sorted into different subject collections.

Canva: Overlaying text on images

It is not always possible to use the images for the e-mail template like this. Further processing may be necessary depending on the intended design and content. The images need to be severely cropped or text, symbols and other graphic elements need to be added.

But how do you best do it?

Our clear recommendation here is Canva.Not only is Canva free in the basic version, it's incredibly easy to use, and it also has an extensive library of icons, photos, and logos that you can customize and include in the body of your email.

It also enables teamwork (and you know how much we like tools that make us work more productively πŸ˜‰).

You can choose from a variety of ready-made templates with a variety of dimensions to suit your needs - from infographics to advertising brochures to email headers.

Canva is out of the question for some reason? Two alternatives to Canva are Crello and Design Wizard.

Giphy: Create gifs for emails

Animated images and other moving elements in emails? We say β€œyes” unless you use more than one per email.

The use of animated elements spice up your email templates. They add a touch of humor and draw extra attention to certain areas of the email.

But how do you create a so-called gif? The easiest way to do this is with a tool like Giphy, our clear recommendation in this area.

Many people know Giphy as a hodgepodge of funny animated gifs.

Very few people know the Gifmaker himself. This allows you to create gifs for your e-mails in no time at all, either from a series of photos or by uploading a short film.

Image Code Picker: Find out the color code

Imagine browsing the internet and finding the perfect blue to use in your email design. But what exactly is that shade of blue?

Image Color Picker is the tool you need at this point.

Just click on any part of an image and the tool will identify the color and the tool will give you the exact color code for further use in your emails.

Knowing the exact color code of a particular color is hugely helpful for the next point:

Design Seeds: Compose a color palette for the email template

E-mail designs have to be consistent so that the recipient interacts with them and does not immediately press "Delete".

The color design plays one of the key roles here. Harmonize colors, then the whole e-mail template looks coherent.

But choosing the right color palette can be a problem for an inexperienced designer.

The colors used in an e-mail must be added to the corporate colors (the Mailjet basic colors are yellow-orange and gray, by the way), to the topic (how strange it would look if an e-mail campaign for Valentine's Day uses brown instead of red and pink and orange would fit).

There is a lot to be reconciled here.

Design Seeds is ideal in this case. And the best part, it's free. You can search for photos and their associated color on Design Seeds. Color combinations appear next to each image that you can incorporate into the rest of your design.

P.S. You can read more tips and tricks on this topic here: How to use colors correctly in e-mails.

Passport: edit pictures in emails

Passport, Mailjet's email editor, is a must on our list of must-have tools for creating beautifully designed emails.

There is little more nerve-wracking than uploading the images and trying to paste them into the email template, and then it's too big, too small or displayed distorted.

In most cases this means: (1) delete, (2) open the image editing program, (3) crop the image again and then (4) upload it again.

With Mailjet's e-mail editor, you don't have to do this. You can adjust images that you upload directly in the tool.

Pictures that are too large and that look good but consume a lot of storage space can be critical in that e-mail programs such as Gmail, Hotmail, Outlook and Co. reject such pictures.

Passport will warn you if you want to include a picture in the email template that is larger than 1MB.


In addition, with Passport you can work on the same newsletter templates with your team in real time, similar to editing a document on Google Drive.

Try Passport right now! Get to know our e-mail editor without registering.