What is your UX process

A simple guide to the UX design process

UX stands for "User Experience". As the name suggests, it's not just about the object or service itself, but how the user experiences it; about his reactions and perceptions.

 

It is about the relationship of the user with the object, product or service and for this reason it is not only about what the product or service looks like but also how it works.

 

So the UX design process can be defined as the set of activities a UX designer must perform in order to define, test, and refine a UX project. Each of the steps in the UX design process is really important and is essential to the next one (you can't skip any of them!)

 

First of all: define your problem and needs

 

One often reads that the user experience design process starts with user research, which is true, but BEFORE this step there is one more step that should not be left out. It is important to first clearly understand and define the business needs and goals that you (if it is a private project) or your client are trying to achieve.

 

If you overlook this part, there is a great risk that when it comes to design, you will overlook fundamental issues and may not get the results you expected. So first of all try to clearly define your problem, the reason you are starting the project. Ask questions of the customer, the product manager, the CEO ... and don't start researching and wireframing until you've done this.

Second step: do extensive research

 

But not on Google! Your users should be the object of your research. This is at the heart of any UX design process and it's pretty obvious since, as we said, UX is about how the user reacts to things, something you will only know if you understand who your user is is. It is important to carefully plan and carry out this research. If you don't, it will be very difficult to get accurate and valuable results.

There are several techniques that you can use: You can conduct live interviews with a few selected users and observe (or record) them as they interact with your website or product. There are also remote services that give you the same opportunity without actually having to find and invite people. You can conduct questionnaires and surveys, or create “personas,” which are abstract representations of typical users, complete with detailed information on their gender, occupation, hobbies, interests, habits, needs, expectations, etc.

 

And now: design

 

After you've done your user research, you can move on to the part most commonly associated with user experience: information architecture and wireframing. You should identify, classify, and structure the content of your website or app. You should clearly show how one section is connected to another, how the content is displayed, and how it can be made easily accessible to users (the most common technique used to do this is "card sorting").

In the meantime, you should also define “user flows”. These are hypothetical ways and actions that you believe your users (whom you now know, thanks to the work you've done earlier) would most likely take them on your website, or that you would want them to take. The wireframes are the tool with which you can present your findings, your design ideas and decisions. You can use a wireframing app or program, or you can create very simple mockups by drawing on paper.

The final steps: prototyping and testing

 

Once you've defined the information architecture and wireframes, you can work on creating a high-fidelity prototype, something that comes very close to the real website, complete with graphical details, navigation, and interactions. The only thing missing is the actual code. After you have a working prototype, you can run some usability tests by showing it to people unfamiliar with your design and watching them interact with it while you seek their feedback. You should also give people specific tasks (like buying a product or completing a registration) to see if everything works the way you wanted it to.

 

Sounds complicated? In fact, UX design is a very logical and linear process, but if you want to become a true UX master, you can take a look at Talent Garden's UX Design Master. It covers all of the UX basics and is sure to give your UX skills and career a boost!