How can I start my introductory sentence

Write the perfect introduction

The write perfect introduction - that's what matters! If you open the game with a successful pass, the reader will stay on the ball. But you only have one free try, because: Readers are impatient! You expect an introduction that is understandable and arouses curiosity.

Write the perfect introduction - that's the best way to do it!

The best for last

Every beginning is difficult. Therefore, experienced copywriters write the introduction last. When the rest of the text is there, it is easier to open it cleverly. And because the introduction can already decide about success, they sometimes even “steal” from themselves: They replace a first-class formulation, which can be found further down in the text, with the next best and bring the “gem” to the beginning.

The first seconds decide

As I said: every beginning is difficult. This applies to the author, it should not apply to the reader! If you want others to pay attention to your copy, you need to make your content attractive. This applies - not only, but especially - to the introduction. The "set of rules":

  1. Make it clear what this is about.

    Answer as many W-questions as possible and necessary. Above all, texts that are primarily intended to provide information, for example a message or a report, must precede the most important facts. Texts that are designed to describe impressions or to tell a story, for example reports, have a little more freedom. Sure, the author of a crime novel will usually not name the perpetrator in the first sentence. But the same applies to such texts: Put yourself in the place of the reader: What does he need to know immediately to want to know more? The answers to the questions about “what, who and where” are always urgent!

  2. Surprise the reader.

    Ordinary things can also be represented in an unusual way. For example through graphic comparisons (metaphors): “On the playing field it was like being in an anthill. Everything was in motion, but the purpose remained hidden from the audience. ”Such images are always a risk. What is meant in an original way can quickly appear tormented or, if the author overdoes it, turn into a jumble of pictures. But if you succeed, the reader is sure of you!

    Tip: Get a “test reader” on board who will give you feedback.

  3. Get specific.

    Abstract information is unattractive. Forming generic terms is one of the highest achievements of the human mind. But whoever wants to write lively and vividly - and who doesn't? - should refuse this kind of spiritual flights of fancy. Maintain contact with the ground and call things by their names. Did it rain, snow and thunder on match day? Then this is how you should write it down! Anyone who reports about “bad weather” or “precipitation” instead misses a lot of opportunities - readers are happy about everything that affects the senses.

  4. Pay attention!

    Journalists love numbers, especially in headings and introductions. They sound exact and vouch for the importance of the information - or not. Numbers and percentages that agencies or authorities distribute should be viewed with skepticism. Because records arouse curiosity, people tend to exaggerate. In the direction of “bad news”, because it usually finds more readers. It is worth doing the math. Think too, because even if the number is correct, it can be deceptive. An example from the press: “The year of car thieves - 63,000 vehicles stolen!” Even if the figure is correct, the threatening message is deceptive: With 40 million vehicles in Germany, the theft rate would be around 1.6 per thousand. If you continue to calculate, it turns out that the individual vehicle owner would only have to reckon with a theft once every 624 years. That sounds a lot more reassuring, doesn't it?

Exemplary beginning

There is no pattern for a successful start. But some methods to win the reader over:

Contrast program

Tension that holds the reader captive can be built up between two opposing poles.

Well cited

Some quotes are so good that you have to put them at the beginning. Others are a good way to get your thumb into the wound quickly.


“We have to strengthen volunteering,” Mayor Müller demanded in the election campaign. Sounds good, is good. Only: Who does Müller mean by "we"? Apparently not himself, because yesterday he proposed to the city council to cut the funds for the clubs.

Set in scene

Reading becomes a sensual pleasure when you let the reader experience what you have seen, heard and smelled.

What a question!

Interesting questions require an answer. The reader cannot help but continue reading.

To laugh at - and read on

In life, the serious and the funny, the remarkable and the strange are often mixed up. Do you have such a story ready? Put the comic at the beginning!


A mouse - and a very small one at that - extinguished the lights in the clubhouse on Sunday. Around 100 guests and the club members stood in the dark because the mouse had penetrated into the switchgear ...

Titles sell texts

Even before the introduction, the headline decides whether the reader is interested in your text. In addition to images and illustrations, it is the most important eye-catcher for your text. Similar to the introduction, it should hit the topic and arouse the reader's curiosity. You only have one line for that. It should be short and sweet, informative, original, exciting or amusing on top of that. Try different stylistic devices - there is sure to be one that brings your title into shape.

Tip: Last but not least, write the headline! Because writing is a “process”, a lot only develops when you are writing. Those who write titles early on formulate into the blue!


Getting through the topic, structuring the content, writing concrete and graphic, shortening sentences to a legible length and paying attention to the rhythm, finally getting to the heart of the introduction and heading - writing is not that easy. No reason to panic! No reader waits for texts that sound like administrative regulations, flawless and soporific. It often helps to start the text work with "relaxation exercises". Anyone who - with a lot of discipline - has grasped the topic and organized the content is good for relaxation. Let your thoughts off the leash! Daring formulations, stormy images, word games - even if later everything doesn't keep what it initially promised, there may still be one or the other good idea. In this way, the author and his text get going and take all the hurdles until they reach the reader. And then the effort was worth it!