How Shopify Store Owners Make Millions

Shopify Review

Shopify is a leading name in the online shop builder community, which is why it naturally doubles as a site builder.

With more than half a million ecommerce stores powered by Shopify, it certainly has something for everyone, right? Let's take a closer look at the offer and see if it suits your needs.

What is Shopify?

Shopify is a complete ecommerce platform that helps everyday people set up their own online store and sell products on multiple channels. Starting a Shopify store can be as simple as registering an account and changing an existing template.

How does Shopify work?

At its core, Shopify acts as a website builder. This anchor tool that Shopify focuses on provides a graphical user interface (GUI) that can be used to build a website. No additional coding knowledge is required.

Websites created with the Shopify Site Builder are also hosted on their web servers. To complete the roundup, Shopify has add-on applications that ecommerce websites will work with. This gives them additional functions such as payment processing, inventory management, shopping cart functions, shipping processing and more.


Who is using Shopify?

Shopify is used by all types of people - from local mom and pop stores to tech startups to multi-million dollar global companies. Some of the biggest brands on Shopify are Budweiser, Penguin Books, and Tesla Motors.

What can you sell on Shopify?

Overall, you can sell most of the family-friendly products on Shopify. Paintings, antiques, handbags, cameras, ceramics and pottery, postage stamps, t-shirts, wine, furniture, toys, books, auto parts, baby supplies, office supplies, and photo prints are some of the common products sold in Shopify stores.

There are a number of companies that are prohibited from using the Shopify platform, including:

  • IP infringement, regulated or illegal products and services; such as gambling, pharmaceuticals, investment and credit services, virtual currency, and adult content and services.
  • Video games or credits for the virtual world
  • Social media activities
  • Multi-level marketing and pyramid schemes
  • Event tickets

To learn more, see Shopify ToS Section B-5. Prohibited business.

Real stores with free Shopify themes

Shopify features

While Shopify is an ecommerce store designer, it is also believed that some developers will continue to use it to make one for customers, and that's a nice thing to remember. Signing up requires a little more detail than I'm used to, but I think it is helpful for an online store to collect a lot of this information in advance.

There are a few free themes available, but similar to BigCommerce, there are quite a few high quality (expensive) themes out there and you can even create and upload your own. However, the focus is still on sales. In my opinion, Shopify has done extremely well here. Shopify is well integrated with third party providers such as various online tool providers

If you're a seller, you know that offering your customers multiple payment options is a good thing. Shopify offers many payment options like credit cards (through multiple gateways), PayPal, and even BitCoin! There are also the more traditional options like bank transfers or cash on delivery if that's what you're interested in. What is unique is that there are Shopify payments that can be fully integrated into your store. That way, everything goes through Shopify without the need for gateways or anything else.

They're also future-proof in the sense that Shopify includes a built-in mobile ecommerce shopping cart. This way, your prospects can shop and pay in your store right from their mobile devices.

Shopify Themes Demo


Customize / create Shopify themes

Shopify uses Liquid, an open source template language in Ruby, to create their themes. An extensive list of cheat sheets is provided for those who want to create Shopify themes from scratch.

The upsides: things we like about Shopify

1. Sell products on multiple channels

With Shopify, users can leverage other potential sales channels to increase sales. Here are some of the supported channels with easy integration of products:

  • Sell ​​on Facebook - Sell your Shopify products on a Facebook page.
  • Sell ​​on Amazon - Connect Shopify to Amazon Professional Seller.
  • Sell ​​on Pinterest - Sell your products directly through Pins.
  • Sell ​​with Mobile Apps - Sell Shopify products with apps you develop.
  • Sell ​​in person in brick and mortar stores - Shopify brings together all of your products and stocks with its integrated POS system.

2. Shopify "Buy Button"

This feature allows you to embed any product and add a checkout to your website. It's a great tool to give your visitors a customized shopping experience.

The "Buy" button allows you to monetize your website or blog with just one click.

The Shopify “Buy” button works similarly to PayPal's “Buy Now” button. A link to Shopify is created when visitors click to check out your website.

3. Supports over 100 payment processors worldwide

Shopify has several built-in payment services that make the shopping process smoother for your customers.

Pay for shopping

Shopify introduced Shopify Payments to make online payments easier.

The advantage of Shopify Payments is that you can manage all of your in-store transactions within the Shopify platform. It's easy to set up as the payment system is fully integrated with your business.

However, Shopify Payments is only available for stores in the following areas:

  • United States
  • Canada
  • England
  • Ireland
  • Australia
  • New Zealand
  • Hong Kong
  • Singapore

Third-party payment gateways

For users who don't have access to Shopify Payments - Shopify also integrates with over 100 different payment processors that can handle multiple currencies, making the payment process easier for your customers.

Detailed payment information by country or region can be found here.

4. Great website performance

Most of us don't want to wait in line for more than 15 minutes when shopping (unless we have to). Likewise, 50% or more of customers are unlikely to return to a website that loads slowly or keep them waiting at the checkout.

I am sure you don't want to lose 50% of your potential sales. This is why great website performance is important for an online store. I ran some performance tests on a Shopify website and the results were great.

5. Sell both digital and physical products

With Shopify, you can process both digital and physical products. They offer a free app that allows you to set the types for your products.

You can classify your products as digital and process these specific deliveries via email or as a download via the online storage.

You can also set the type of shipping and fulfillment for each product when dealing with physical goods. Additionally, you can easily start a Shopify dropshipping business with Shopify.

6. Integrate your store with Shopify POS

Do you have a brick-and-mortar business and would you like to expand your presence? Use Shopify's point-of-sale (POS) system.

You can integrate Shopify POS with your physical store and the data is then shared between the POS and your online store. The Shopify POS system allows you to manage your sales, inventory, customer data, etc. online and offline on a single platform.

Merchants who subscribe to Shopify POS receive a full POS system along with their devices.

You get a receipt printer (Star Micronics), APG cash drawers, a Socket Mobile barcode scanner, and a card reader (Shopify's own machine operated by Swipe).

7. Comprehensive self-help documentation

Shopify has extensive self-help documentation to get you started. It is useful for both beginners and experts and provides helpful information such as definitions of technical terms and setup instructions.

I was able to understand some simple definitions and settings by reading their online help. For more guidance and tips, see Shopify Tutorials.

8. Useful add-on to expand the business

In addition to the standard Shopify features, you can also visit the Shopify App Market for more useful add-ons (either free or paid) to add value to your store.

The wide range of apps Shopify has to offer makes it one of the most versatile ecommerce platforms out there.

You can expand your business with 1,200+ Shopify add-ons.

All are available from the Shopify App Store, which is a great way to better manage various aspects of your online store like inventory, customers, shipping, marketing, and more.

9. Increase sales with Shopify

The Shopify abandoned cart recovery is designed to help you reach visitors who haven't completed the checkout process.

This feature was previously only available on the higher Shopify plans, but they recently decided to make it available on all plans - an absolutely huge perk for users.

With the contact information provided by customers, the incomplete purchase process is saved as an abandoned checkout.

By default, Shopify sends abandoned cart emails to customers at two specific time intervals. However, you can also customize these settings.



The Cons: Things we don't like about Shopify

1- Customize the theme with your own PHP language

The Shopify platform uses its self-developed PHP language "Fluid".

All topics are coded in this format. This makes customizing designs difficult unless you know how to code in Liquid or you are willing to hire a developer who knows how to code Shopify designs.

Several Shopify reviews from developers mention that Liquid is an easy language to learn, but personally, I don't feel comfortable playing around with the code.

If you don't want to work on any core topics, you can safely stick to the ready-made files.

Alternatively, you can opt for a premium, assisted theme instead to avoid coding issues.

2. Advanced features at a higher price

The Shopify Basic plan offers only the fewest features that you would need to run an online store.

Advanced features such as reports, fraud analysis, gift cards and real-time shipping costs are only available for higher-level tariffs.

3. Apps have their price

While you can get many useful add-ons in the Shopify app market, many of them aren't free.

For example, the End Deals app is $ 9.99 / month and Intuit QuickBooks is $ 29.99 / month. You may have to pay an additional $ 15 per month if you need the Retarget app. While these apps offer great features, using all of these apps will definitely add to your overall cost.

However, if a particular paid app can help you save time or reduce the effort in your workflow, it can be a worthwhile investment. Choose your apps carefully and choose the ones that can help you in your day-to-day business.

4. No email hosting

Shopify doesn't offer you email hosting although web hosting is included in all Shopify plans. This means you cannot host a domain based email address like [email protected]

You can set up email forwarding. This makes it so that whenever someone reaches for something [email protected], the email is automatically forwarded to your regular email account like Gmail or Yahoo! The same applies to answering e-mails.

To use the email forwarding feature, you'll need to set up a third-party email hosting connection before you can reply from your own email account.



Shopify plans and pricing

Since Shopify is meant to be a fast ecommerce site builder, the costs involved are also higher than the average web hosting or site builder based platform. For most people, their mainstream plans are exactly what to look out for, and there are three flavors of them.

  • Basic Shopify - $ 29 / month (transaction fee - 2% and credit card fee - 2.9% + $ 0.30)
  • Shopify - $ 79 / month (transaction fee - 1% and credit card fee - 2.6% + $ 0.30)
  • Advanced Shopify - $ 299 / month (transaction fee - 0.5% and credit card fee - 2.4% + $ 0.30)
  • Shopify Lite - $ 9 / month (sold on social media or website)

Standard Shopify plans and pricing

The lowest tier in their standard plans is $ 29 - which isn't cheap for hosting or website builders. However, all of the Shopify plans come with ecommerce features, so along with the basic builder, you get a whole bunch of tools related to it

This contains;

  • Unlimited number of products
  • Unlimited file storage
  • Ability to sell digital products
  • Manual order creation
  • Website and blog area
  • Discounts on shipping labels
  • Retail packaging if required (at an additional cost)
  • Sell ​​on social media channels (Facebook, Pinterest, Twi

At a glance

Shopify plans / pricingBasic ShopifyShopifyAdvanced Shopify
monthly price$ 29 / mo$ 79 / mo$ 299 / mo
Employee accounts2515
Credit card fees2.9% + $ 0.302.6% + $ 0.302.4% + $ 0.30
Third party transaction fees / gateway2%1%0.5%
Pay payments0%0%0%
Gift cards-YesYes
Abandoned cart recoveryYesYesYes
Free SSL CertificateYesYesYes
Fraud analysis-YesYes
Personal reports-YesYes
Professional reports-YesYes
Advanced report creator--Yes
Shipping costs in real time--Yes
24/7 customer serviceYesYesYes

Shopify success stories

Death Wish Coffee is one of the thousands of unique small businesses that make up the Shopify ecosystem. I've found that most of Shopify users are small to medium-sized businesses that offer niche products and that's a very good thing as it well reflects the level of support and commitment that Shopify offers them.

Visit online:


Whether you have a brick and mortar store or are opening a brand new ecommerce store, Shopify could be the ideal choice for you. While there can be challenges along the way, setting up an online store with Shopify is definitely worth the investment (time and money).

Also - Learn The Three Ways To Build A Website.

Can i recommend Shopify?

Yes. Especially if you want to expand your online presence and secure a part of the lucrative online e-commerce market.

For business owners, Shopify offers flexibility and the ability to grow your business. From creating your product page to shipping it or downloading it, Shopify has everything you could ever need.

With Shopify, you have every chance to increase your sales by integrating with the latest technology.


  • Sell ​​products on multiple channels
  • Shopify "buy button"
  • Supports over 100 payment processors worldwide
  • Excellent site performance
  • Sell ​​both digital and physical products
  • Integrate your business with Shopify POS
  • Extensive self-help documentation
  • Useful add-on to expand the business
  • Increase sales with Shopify


  • Customize the theme with your own PHP language
  • Advanced features at a higher price
  • Apps have their price
  • No email hosting

Shopify alternatives

How do I get started with Shopify?

It's okay to have a risk-free mindset. Nobody is ready to invest in anything before trying. For this reason, Shopify offers a 14-day trial. It's completely free and you don't even have to enter your credit card details.

Click here to sign up for a free account with Shopify.

Shopify sign in