Helps Instagram authors sell their books

Social media guide for authors

Social media is ideal for spreading your publication. Use your business and personal channels to maximize the visibility of your work. As a publisher, we support these interests and are happy to share your content on our social media pages. As an author, you yourself know your community best,
or know how to build them up.

The following steps will help you with the initial orientation:

Define your target audience and choose the social media platform through which you can best reach them.

Open a B to B / C page and / or your own, private page with your name for your book.

Connect with your communities and readers and use them as multipliers for your publication.

Interact: Use storytelling and create events, competitions or surveys for your publication.

Remember to include the book's title + ISBN, or a link to your book from springer.com. It not only promotes sales or the number of downloads, but also enables interested parties to learn more about the content and the author, as well as to download product flyers and covers.

Take part in our author affiliate program and receive a commission with your individual affiliate link.

Twitter

  • Twitter enables the exchange of messages, quick thoughts and interesting information for your "followers".
  • We recommend that you use your real name to set up your account to ensure that your community can recognize and find you.
  • Find colleagues - follow them and invite them to follow you.
  • Start by “tweeting” news about your work, interesting news, updates to your blog, updates to your book, or plans to attend a conference.
  • Link your book with our URL: https://www.springer.com/your_book's_ISBN, or take part in our author affiliate program and receive a commission with your individual affiliate link.
  • Hashtags are important: you can include a hashtag for current or "trending" topics in your tweets.
    Example: If you work in the gender field, your community can find your post using #gender. Your followers can "retweet", i.e. if they like your message or book, they can pass it on to their network and thus expand your reach to multiple networks of followers.
  • The best time to post on Twitter should be around 3pm; the average half-life of a post should be 2 minutes (Wiselytics).
  • Include a link to your Twitter profile in your email signature.

Facebook

  • There are two ways to use Facebook: a personal profile of a professional nature, or if you already have a personal profile for your family and friends, create an official page to represent your work professionally.
  • Start by posting news about your work, interesting news, updates to your blog, updates to your book, or plans to attend a conference.
  • Link your book with our URL: https://www.springer.com/your_book's_ISBN, or take part in our author affiliate program and receive a commission with your individual affiliate link.
  • Look for colleagues, students and friends - like their page and send them invitations to your page.
  • Update your site regularly, ideally daily, at least 2-3 times a week.
  • The right timing is important: when are your followers online? We recommend Monday, Wednesday, Thursday and Friday between 12 noon and 3 pm; Saturday and Sunday between 12 p.m. and 1 p.m. (Engagement is less strong on Tuesdays (Amanda Wood / Hootsuite))
  • Include the link to your fan page in your email signature to encourage others to like your page as well.

Linkedin / Xing

  • LinkedIn / Xing is very similar to Facebook, but with a very professional attitude. Fill out your LinkedIn / Xing profile with your activities and links to work you find interesting, your publications on springer.com, conferences you will be attending, etc.

  • On LinkedIn / Xing you will find highly specialized users and groups who offer users opportunities for discussion and exchange of information. They are a very effective tool for finding information quickly and becoming part of the online discussion on your specific topic. Once you've been added to a group, you can post discussion points, updates, and links on other topics such as your work. Groups can be found using the LinkedIn / Xing search tools.

  • Complete your résumé and history with all your references and accomplishments. List your publications.

  • Be sure to include links to your book page on springer.com, your blog, Twitter account, and more. LinkedIn / Xing offers a number of fields in which professionals can incorporate all kinds of information such as patents, certifications, published materials, etc.

  • Link your book with our URL: http://www.springer.com/your_book's_ISBN, or take part in our author affiliate program and receive a commission with your individual affiliate link.

  • Include a link of your profile in your email signature.

Youtube / video

  • Another very effective tool for expanding your online activity is the creation of an audio or video broadcast on current topics in your subject area or as a video for your book.

  • These can be created with your smartphone and / or computer and then published on websites such as YouTube for easy and free distribution.

  • Use your mobile phone or webcam to create a 1-3 minute video discussing your latest research or commenting on current topics in your field. (Note that a "teaser" video ideally provides access to additional content and does not exceed three minutes, 10% of viewers click away after ten seconds, 50% after one minute.)

  • Post the video on YouTube and make sure that there are lots of relevant keywords in the description. Note that you can now also record directly from your webcam to YouTube.

  • Post links to your video - or better yet, embed the video yourself on your personal website, blog, and on Facebook and Twitter using YouTube's simple tool.

  • Use your networks to promote your new video.

Instagram / Pinterest

  • Go where your readers are - Instagram is all the rage right now.

  • The main focus here is on pictures and stories.

  • Post the cover of your book and bold pictures from your publication.

  • Post an impressive profile picture; it can also be the cover of your book.

  • Tell stories: e.g. about the creation, completion of the book: storytelling!

  • Find colleagues, students and friends - subscribe to their page and send them a message to have them subscribe to your page.

  • Update your site regularly, ideally daily, at least 2-3 times a week.

  • The best time to post on Instagram should be between 12 p.m. and 1 p.m. Monday through Friday (Amanda Wood).

  • Include the link to your Instagram page in your email signature for others to subscribe to your page.

Summary - Top 10 Tips

  1. Which social media channel best suits your profile / book?

  2. Which target group is decisive? Look for colleagues, multipliers, people interested in your book; invite them to follow you - build relationships with key influencers.

  3. Post with your real name, your private and / or professional profile, or create a separate page for the book.

  4. Link your book with our URL: http://link.springer.com/your_book's_ISBN, or take part in our author affiliate program and receive a commission with your individual affiliate link.

  5. Use our author badges as well as other social media buttons and icons.

  6. Start your account with news about your research, interesting news,
    Updates to your blog, your attendance at conferences, then your book
    as well as updates to your book. Tell stories!

  7. Only share relevant, value-added content and post at the best times.

  8. Think about hashtags and share relevant posts with others.

  9. Pictures, videos and interviews are ideal amplifiers for your message.

  10. Position your social media account links in your email signature.

Book tip: The Network Bible by Tijen Onaran