What does Chevrolet mean
Chevrolet is a brand that needs no introduction. The story of the legendary automobile manufacturer, which is part of the General Motors group, began more than 100 years ago and can certainly be described as one of the most successful adventures. The company founder William Crapo Durant did not name the company after himself like most of the founders. The brand goes by the name of Louis Joseph Chevrolet, who was a famous racing driver for Buick, part of General Motors. Without thinking, Durant invites Louis Chevrolet to develop his own car based on the project by GM specialists. The result was a new 6-cylinder engine that was developed by a racing driver. On November 3, 1911, the Chevrolet brand began operations and soon became a major competitor of the Ford Motor Company.
Meaning and history
The history of the creation of the famous logo is surrounded by many legends and stories. The Chevrolet story goes that Durant saw a drawing of infinity on hotel wallpaper during his trip in Paris. Inspired by this idea, he created a world famous logo. Durant's daughter said in her book that her father drew the logo during dinner "somewhere between soup and fried chicken". The founder's wife says Durant was inspired by a newspaper ad for the Coalettes while on vacation. Another version says that the emblem pays homage to the Swiss-born Louis Chevrolet. The symbol of the driver's home country, the cross on the flag, is visually intertwined with the company logo. The most interesting thing is that it is still not known exactly what the logo means and which of the origin stories is real.
1911 – 1914
The Chevrolet brand logo has seen many changes. The company's first emblem has nothing to do with the famous cross or, as it is also known, a bow tie. The first logo was created by the brand's founder, William Durant. He wrote the name of the company himself and underlined it with a line. The emblem is black in bold. It was used on the first C-series car, the Classic Six, which was built in partnership with Louis Chevrolet.
1914 – 1934
1914 - the beginning of the history of the fly. The logo is associated with a cross, a plus sign, or even an infinity sign. The main color of the emblem is light blue. The company name is white and bold. The text is positioned horizontally in the center of the cross. Above and below the brand name is underlined with white lines. The bow tie, text and lines are framed with a golden outline that gives a bulging and three-dimensional effect. You can also see the inner edge of the solid white line inside the cross. The logo was created in honor of the release of new cars from the Chevrolet brand: models of the H and L series. The emblem has not changed in 20 years, adding sophistication and uniqueness to the brand.
1934 – 1940
The year 1934 came and Chevrolet decided to radically change the style. The light blue hue disappears and black takes its place. The text gets wider, but the color stays the same - white. The company also kept the white lines and interior trim, but now without the gold trim. The bulge effect was created using additional outlines. The font has gotten more modern and this design was perfect for printing in black and white newspapers. The logo stands for courage and determination.
1940 – 1945
Along with the eye-catching logo, Chevrolet used another emblem that was fundamentally different from the previous one. The mark removed the famous cross, leaving only the company's name. The font changed completely when the color turned black and there were serifs on the edges of each letter that gave away the sophistication. Big V stands out from the rest.
1940 – 1950
After 6 years of using the monochrome logo, the developers returned to the color version. The logo color blue has become more saturated. The font remains the same as on the previous emblem. The inner white border disappears, but the golden border returns, but only from the outside. The logo loses its volume and is displayed in 2D. The logo was lighter to attract a younger audience.
1950 – 1964
Chevrolet decided to change the main colors of the logo, replacing the blue with a rich red. But the beloved cross returned, which took on a white color. The text is again bold with serifs and an additional red italic detail. The background of the emblem is an oval with a gray “highlight” that looks like a shadow and gives volume to the figure. The redesign of the logo most likely symbolized the company's rapid growth and high productivity.
1964 – 1976
In the 1960s, a new style emerged in the United States - minimalism. At that time, modern trends also influenced the company logo. Chevrolet removed the light colors, leaving only a white cross and black italic text. The font has become bolder and more modern, and the spacing between letters has decreased. The logo is framed by a thin black line. The emblem has lost its dimension.
1976 – 1988
Chevrolet produced 2.8 million Chevette cars between 1976 and 1988, which became the best-selling cars in 1979-1980. Along with an unprecedented success, the company again changed its logo and returned to a gradient blue color. The text has changed completely: from the font to the size of the letters. A white line and a gray shadow appeared, which gave the figure more volume.
1988 – 2002
A minimum of details and more color - this is how the logo of a company of this time can be described. Since 1988, the company's name has been moved beyond the fly and the brand has never returned to previous versions. The color of the cross is white with a deep blue border and the text is red. The company name is bigger than the famous bow tie.
1994 – 2001
During this time the company produced a new generation of Chevrolet Lumina. This also influenced the brand's logo. The emblem has become lighter and more chrome-plated. The company's name has been added - “Genuine Chevrolet”. The color of the cross consisted of blue, black and white strokes. The framing added volume and shine.
2001 – 2002
The logo, which was only used for a year, was different from all previous ones. There was no company name on the emblem, just the famous cross. The frame of the logo was filled with red paint with overflow, which increased the volume. The emblem looks modern and fresh.
2002 – 2010
The story of the most famous golden butterfly began in 2002. The emblem symbolized the strength and power of the company and also emphasized the honorary status. The logo is bright, gold in color with a matte finish with no company name. The frame of the badge is chrome-plated in gray, which emphasizes the volume of the badge.
2010 – 2013
In 2011 the company celebrated its 100th anniversary and the logo perfectly reflects the size of the brand. The concept remains the same as in previous years, but some details have changed. The company name is back and the bezels are a bit wider. The text is black and bold, and all letters are written separately. A small checkerboard pattern can be seen in the cross against a gold background.
2013 - today
The modern logo is still gold with a silver border, with no additional patterns in the cross. If you look carefully you will notice that the emblem appears to be tilted. The inside of the cross is divided into two parts: one brightly shiny and one less saturated matte. A new gray font is used for the company name. Some letters are a continuation of one another. The company still uses this logo today.
Logo font and colors
The bow tie logo is undoubtedly part of the great history of automobile production. The modern emblem is a kind of homage to William Durant. Playing with textures and colors shows the company's openness to experiments and new ideas. The company's logo underlines its size, ideological spirit and trust.
The colors used for the logo are a combination of gold and silver. It is complemented by matte and glossy textures that add style and characteristics. The text has turned a dark gray graphite color.
The font used to spell the company's name is quite unusual and sets Chevrolet apart from other brands. The text is printed in bold, all letters are capitalized. Some of them, especially E, transition into V and T smoothly. The spacing between the letters is small, as in the company's previous logo.
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