Which employers are recruiting chatbots

Recommended reading: Chatbots in recruiting

Creating the perfect candidate experience is the goal of every HR manager and recruiter. Unfortunately, it often fails with the first contact on the career side. The job advertisement is too cluttered / meaningless, the e-mail address provided is no longer valid or the applicant has to carry out several actions in order to submit his / her documents.


So that potential new employees are not lost before the first personal contact, chatbots are intended to support recruiters and HR managers in the acquisition and selection of candidates. Companies like siroop do it. What can recruiters learn from them, what are the advantages of chatbots in recruiting and what are their limits?

What you need to know about chatbots

A chatbot is a communication robot, also known as a “bot”. Chatbots are not machines made of steel, however, but software. They often appear in online shops to answer customer inquiries, such as cancellation orders. Many websites offer a dialog box in which you can ask questions. These are often not answered by employees, but by virtual assistants - the chatbot. With the help of artificial intelligence, user profiles are created to personalize the answers. These answers are getting better and better, which is why it is becoming increasingly difficult to recognize whether the communication partner is a person or a chatbot.

Recruiting opportunities

As a survey by Bitkom showed, every fourth German citizen is open to the use of chatbots. So why not also in recruiting? A chatbot can save a lot of time and nerves that HR managers and recruiters can invest in important projects. A dream to finally optimize the candidate experience and take care of employer branding instead of manual recruiting.

The chatbot is available for applicants 24/7. If the applicant has a specific question, he usually sends it to the recruiter via a dialog box. Since a recruiter is a completely normal person, he does not have an infinite amount of time to answer all questions. He is in meetings, interviews and (rarely, but sometimes) after work or vacation. A robot, on the other hand, is on duty around the clock, 365 days a year. He reacts within a few seconds. Best of all: it can handle an infinite number of requests at the same time answer. Thus, the applicant receives an answer in the shortest possible time, which contributes to the optimization of the candidate experience and reduces the time-to-hire. Because: Many companies lose applicants even before their first personal contact if they have to wait too long for feedback. However, if the answer is competent and prompt, the employer will be perceived by wollmilchsau as innovative and modern, according to Johanna Hartz.

In addition, the chatbot can query certain criteria so that a superficial pre-selection takes place through which a candidate becomes an applicant. The quality of applicants who potentially fit well with your company and the advertised position increases.

Status quo

Chatbots can support all possible departments such as sales, customer service or even HR. Artificial intelligence enables communication between humans and machines. However, not many recruiters in Germany are currently using chatbots. One reason for this could be the fear of losing important applicants to language barriers. Alexander Fedossov from wollmilchsau put it in a nutshell: "If I use statements that the bot does not know or cannot classify correctly due to its programming, I will not get the desired result." You can read up on when chatbots reach their limits and when human communication is essential in the upload-magazin. However, the capabilities of chatbots will increase significantly over the next few years through machine learning. So we are still curious to see when simple communicative tasks will be completely carried out by bots.

Best practice: siroop AG

For several years now, the Swiss company siroop has been using a chatbot on its careers site, which provides applicants with advice and action at the click of a button. Depending on the choice of answer, the candidate gets to a suitable job advertisement or is asked a follow-up question. Looks good, is fun and is informative at the same time. Test it yourself: https://jobs.siroop.ch/de/. By the way: If you already use a chatbot in recruiting or if you know someone who knows someone, you are welcome to share it with us and other readers in the comment function.