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User experience design - for a perfect user experience
So much for the theory - but what looks good User experience design in practice? First, ask yourself what defines your company or your offer: Have you already summarized a corporate identity or important design guidelines in a style guide? Then it is best to use this as a basis for further steps. In this way, you benefit from the work that has already been done in advance and ensure you have one on all of your communication channels uniform and serious appearance. This way you will be recognized (again) by your users and avoid the risk of later design sins.
Next, ask yourself who are you trying to reach with your website or app. What are the wishes and requirements of your target group? What does they expect from your offer? There is always a UX design tailored to a specific target group. This is the only way for your visitors or users to have a perfect experience. For example, the website of a Gothic band usually has to be designed very differently than the website of a porcelain factory. Accordingly, user experience designs only work for certain target groups, whose taste you should know in advance. For this, tests, surveys or even large-scale target group studies are necessary, on the basis of which, for example, personas can be created.
Concentrate on the essentials: A design overloaded with extravagance is not effective, distracts and irritates. Instead, a good user experience design is reduced, simple and clear: A website must also have empty spaces that allow the eye to process content. If the design is overloaded instead, the user can quickly become overwhelmed. Sufficient space between text, image and navigation elements should also be planned - but you shouldn't waste space senselessly.
Match colors, fonts and the layout of your content. Avoid style breaks in your UX design. It can quickly overwhelm users if they are constantly confronted with new color schemes or fonts. In addition, inconsistencies in user experience design always seem dubious. In this case, too, it is always the taste of the target group that is decisive.
Once all aesthetic aspects have been clarified, it goes to the Optimization of accessibility and usability - the access options and the user friendliness: A good user experience design does not have long loading times, leads the user quickly to his goal and gives him the most important functions quickly and without detours. Nested menu navigation should therefore be a taboo. Instead, design an intuitive and easy-to-follow path that makes getting started with your software or website as easy as possible.
Inexperienced users sometimes fail on fundamental questions - despite all your optimization efforts for a chic UX design. These users not only have to be able to find the most important functions quickly, but also understandable help. You could provide a central help button for this purpose. This allows users to be guided step by step through the application, for example, or the help button leads directly to a searchable encyclopedia in which all important terms and functions are explained. A forum, a contact form or possibly even a hotline for telephone inquiries also contribute to a good user experience.
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