Why is Donald Trump not trustworthy
Trump dominates media coverage, especially in untrustworthy media (PHOTO)
Dusseldorf (ots) - US President Trump is clearly behind his challenger Biden in current polls, but he still dominates the reporting. In particular, untrustworthy media reports positively about Trump, as a recent study by pressrelations GmbH on the credibility of the media in the US election campaign shows. The qualitative analysis is based on over 25,000 manually coded US, German, Austrian and Swiss online articles and TV reports on the US election as well as over 3,000 tweets published by the presidential candidates.
The analysis shows that the reliability of a source is clearly related to the tonality of its articles: the more trustworthy an online medium, the more neutral the reporting about presidential candidate Joe Biden and the more negative about President Donald Trump. The lower the credibility of a source, the more negative the tenor about Biden and the more positive about Trump. Media with a high level of credibility deal with false reports much more intensively and in a more complex manner. Less trustworthy media, on the other hand, report more unilaterally and avoid fact-checking Trump's statements. Overall, Biden is reported much more negatively in the US media than in the DACH media. Across countries, the reporting in the media classified as particularly trustworthy is neutral to positive on Biden, and mostly negative on Trump.
Within a month, Joe Biden's share of exclusive contributions shrinks from 15 to only 9 percent. Thus Donald Trump currently has twice as many exclusive TV and online articles and more than twice as much reach as his challenger. It's different on their own Twitter channels: with his tweets, presidential candidate Biden achieves an average of 36 percent more interactions than the incumbent president - and that with less than an eighth of the followers of his rival Trump.
In the present study, the NewsGuard score, which is integrated into the NewsRadar® customer analysis portal, is used for the first time to assess the trustworthiness of media. The corresponding sources are checked by trained journalists using a criteria grid for credibility and transparency and rated according to a point system from 0 to 100. Warning notices based on the traffic light principle offer analysts and end customers quick orientation when classifying media in an increasingly complex media world.
"NewsGuard's source classification enables us to develop new analysis metrics that meet the great challenges of our age of disinformation and quickly identify reputational risks for our customers," states pressrelations managing director Jens Schmitz. "In addition, as transatlantic media observers, it is particularly interesting for us to show the differences between American and European election campaign reporting. We are curious to see what insights can still be gained in the hot phase of the election campaign that has just begun."
The analyzed contributions of the US election study also serve as a further data basis to train the AI system to identify potential false reports, which pressrelations is developing in cooperation with the Fraunhofer Institute for Communication, Information Processing and Ergonomics FKIE. The current study is available for download at https://pressrelations.news/uswahl. Another and final report on the entire survey period from August 1st to November 3rd, 2020 will be published after the election.
Pressrelations GmbH, founded in 2001 with headquarters in Düsseldorf and other locations in Berlin, Hamburg, Leipzig, Austin (Texas), Dublin, Moscow, Singapore and Sofia, is a service provider for cross-media monitoring and analysis services. The company combines its in-house developed NewsRadar® technology with the expertise of its news managers, analysts and consultants. On this basis, pressrelations provides over 500 customers with practical insights and recommendations for action for planning, controlling and evaluating their communication work.
NewsGuard provides a journalistic solution to misinformation by assessing the reliability of news and information sites. The NewsGuard ratings are based on nine basic journalistic criteria. Each website receives a point value from 0 to 100 - together with a corresponding green or red symbol, which stands for the basic reliability or unreliability of the offer. The ratings, which are written by a team of trained journalists, provide users with important background information on their sources of information on the Internet. NewsGuard's ratings and labels can be licensed by Internet service providers, browsers, news aggregators, social media platforms and search engines, and used free of charge by libraries worldwide.
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