How did Facebook become so successful

Once upon a time: the story behind Facebook

Facebook is repeatedly represented in the media - for example because of constant data law discussions or sensational takeover news (purchase of WhatsApp and takeover of Oculus VR). In addition, Facebook is one of the five most visited websites in the world. Nevertheless, the Harvard dropout Mark Zuckerberg was not only known for this. Because about the Creation of Facebook there are many stories. Let's start with the time when Facebook was still a vague idea in the mind of its creator.

The beginning …

As early as 2003, Mark Zuckerberg attracted attention as a young Harvard student for psychology and computer science by programming his own page and putting it online: On this page, two randomly selected pictures of female students from the school's files were shown and the user was allowed to decide which of the two is more attractive. The page did not last long, however, because Zuckerberg had the pictures without consent of the individuals posted on the Internet.

Shortly afterwards, the Winklevoss twins Cameron and Tyler, on the advice of an acquaintance, asked him to help them realize their side. Together with Divya Narendra, both wanted to open an online site for Harvard, on which one could exchange ideas and possibly find life or study partners. At the beginning, Zuckerberg seemed impressed with the idea, but formed his own in the process own wishful thinkingto connect the entire world. Apparently he had had it before. So he pushed the Winklevoss twins' project aside to promote his own website:

Important decisions

With the help of Dustin Moskovitz, Chris Hughes and Eduardo Saverin, Zuckerberg succeeded in putting his page online for all Harvard students on February 4, 2004 under the motto “Facebook - An open and networked world”. The Facebook (analogously Yearbook) found quickly popular among the students. So Zuckerberg reacted quickly and made his site available to all Ivy League universities just a year later. Despite various legal disputes on the part of the Winklevoss twins who accused him, hers Stolen idea Zuckerberg continued to shape his project. In 2004 he met Sean Parker - one of the co-founders of the music streaming service Napster. By talking to Parker, who encouraged and supported him, he sums up his decisionto delete the "the" from the name to make his side appear clearer.

Scandal after scandal

The community continued to grow. By the end of 2005, Facebook had a proud six million users. In the following year, Zuckerberg started the site for them as well mobile use. In September of the same year, he also expanded registration so that everyone over the age of 13 had the opportunity to create their own profile and post messages on other users' pin boards.

In order to keep Facebook entertaining and to give its users even more offers, Third party applications enables. However, these new game and communication apps made it possible to see the personal data of the users accessing them. The rapid growth of the range resulted in more and more unpleasant feedback the user. Zuckerberg and his team responded fairly quickly by adding diverse Applications blockedt if they violated's existing guidelines. Nevertheless, the subject of data protection in relation to Facebook is still controversial.

Facebook is expanding

In 2007 only minor changes were made - mainly with regard to the mobile website. But at the end of the same year one came major innovation: From this point on, it was also possible to create fan pages that were not registered as so-called user or person accounts, but managed by administrators. Brands, companies and artists could now set up Facebook pages and, for example, publish posts and pictures on their pin boards, which can be commented on and shared by anyone. Since then, companies have been using Facebook to manage their Awareness to increase and with users in interaction to kick.

In Germany, too, the Facebook trend did not go unnoticed and shortly after the launch of the Spanish and French sites in March 2008, hit home monitors. In the same year the Chat function activated to send messages in real time. Since December 4th of the same year, other sites have also supported with "Facebook Connect“Zuckerberg and his team. This function has made it possible to log in to other pages with your Facebook data without having to complete a registration beforehand.

"Like" it!

2009, a year later, came a long way major changes on Facebook: In addition to a new start page, the “Like” button has been introduced. Today around 2.7 billion "likes" are left with it every day. Additionally came in the same year Facebook Placeswhich makes it possible to indicate where you are and with whom. Since October 2010 this function has been gradually released for all members in Germany.

Chronicle of Life

On July 6, 2011, a new function was presented and implemented in cooperation with Skype. Since then it is possible Video conferencing in your own browser. Since then, you have also been able to display your own Facebook contacts in Skype's Messenger.

On December 16, 2011, the profiles of individual users changed massively as a result of the timeline, which took place in autumn 2012 for the mandatory has been. This gave users more options to customize their profile, such as adding a cover photo. However, the individual user identities were not checked, which is why there are still many fake accounts on Facebook today.

Facebook goes public

In 2012 there was one renewed turnaround in the emerging company: Facebook Inc. went public. However, the stock price fell from $ 38 to around $ 33 a week after going public, which meant a loss of around $ 14 billion in market capitalization. The stock exchange supervisory authority accused Facebook of withholding information, especially from small investors, which is why it was in a Class action Demanded compensation. Zuckerberg had not expected this result either, but continued to work intensively with his team on expanding the services for smartphones and tablets. Because more and more accesses were made via mobile devices.

More mobile and smarter

To the growing demands To do justice to the community, additional applications for the Android operating system were introduced in April 2013, including "Facebook Home". With this function, the lock screen has been replaced by new pictures and messages from friends and the possibility has been set up to reply to messages and SMS without releasing the device. Together with the announcement of free phone support for iOS versions at the beginning of 2014, Facebook made one in the mobile space powerful jump Forward.

Big announcements in the new year

In 2014, the social media giant did not remain idle either. On February 19, 2014, the company announced the Takeover of the WhatsApp messenger service known for around $ 19 billion. A month later, Oculus VR was purchased for around $ 400 million plus Facebook shares worth $ 1.6 billion.

Despite the booming success and a proud number of 1.23 billion members in around 49 different countries, Facebook is still in the due to poor data protection practices - especially on the part of European data protectionists and security experts criticism. Consumer advice centers have even gone so far and advise against using the offer and instead using alternatives such as who-knows-whom, Google+ or Diaspora.

What do you think of the development of Facebook and where do you think it will go?