Is camp a necessary evil

Delivery Ability: A Necessary Evil or a Chance to Make Happy Customers?

| "I have to order that for you" ... You often hear these words, especially in times of discount contracts, with which the pharmacist reacts to an impending loss of sales. This "rescue act" is associated with significantly higher costs than direct delivery. However, it would be even worse if sales would migrate. This article clarifies the importance of the ability to deliver for the economic success of the pharmacy and shows how the warehouse can be optimized in such a way that both defect situations and excessive capital commitment can be avoided. |

What does delivery capability mean?

By definition, the ability to deliver is the opposite of the no sales quota. In retail, one also speaks of out-of-stock situations. All terms mean the quotient of the number of orders or inquiries and the total number of all deliveries.

In pharmacies, a distinction is made primarily between the ability to deliver prescription drugs and the rest of the range. Good pharmacies achieve values ​​greater than 85 percent for prescription drugs. This means that 85 out of 100 inquiries are handled directly from the warehouse without an order for the respective medication. In the area of ​​non-prescription drugs, values ​​over 95 percent can be achieved in center pharmacies, for example. A delivery capacity of 100 percent is theoretically possible, but in practice the capital outlay behind it is disproportionately high.